Marketing-Cloud-Personalization Exam Questions

What two features of interaction studio can be used in an open-time email campaign?

A. Promotion

B. Attribute

C. Survey

D. Recipe

How many times can a visitor accomplish a goal in interaction studio?

A. It varies depending on the setup of the goal segment

B. Each time a visitor leaves and rejoins the goal segment

C. Only once for all time

D. No more than twice or the goal completion will no longer be counted

What three components can a web developer define by pageType?

A. Item Actions

B. Campaign

C. Goals

D. Content Zones

E. Capturing Attribute

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A. Audience

B. Salesforce data

C. API

D. Date based

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

A. Product ETL

B. Transaction ETL

C. Manual segment ETL

D. External email campaign events ETL

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A. Increase in organic search ranking

B. Increase in conversion rate

C. Increase in revenue

D. Increase in first time visitors

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A. Source = Server

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign

B. Web campaign

C. Mobile campaign

D. Email campaign

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A. Channel

B. Objects

C. Directory

D. Catalog

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement

B. Integrated content management system

C. Managers Consent

D. True Real-Time Decisioning