Marketing-Cloud-Personalization Exam Questions

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

A. Shadow catalog information

B. User behaviors

C. Statistical tracking of KPIs

D. Employee performance

E. Operational information

What three features are used to support mobile web personalization?

A. SiteMap

B. Web SDK

C. Mobile SDK

D. Mobile Data Campaign

E. Templates

What is the purpose of defining content zones in the sitemap?

A. To define where campaigns can render on a website

B. To report on web campaign performance

C. To specify the size of the content that will be used

D. To ingest catalog information from the page

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed

B. Conversion feed

C. Transaction feed

D. Catalog feed

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy

B. Similar Items

C. Trending

D. Co-Browse

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Third party segment

B. Control group segment

C. A/B test segment

D. Location-based segment

Which three components of a server side campaign can be defined by a business user?

A. Campaign rendering

B. Campaign responses

C. Promoted content

D. Experience rules

E. User attributes

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity

C. marketing cloud Personalization uses third party software to match anonymous and known identities

Which user attribute data types are supported in the identity system?

A. String and integer

B. Multistring

C. String

D. String and Multistring

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A. Data-in, understand, engage, data-out, analyse

B. Know, understand, personalise, engage, analyse

C. Identify, understand, decide, act, analyse

D. Profile, insight, understand, act, analyse