Which combination of audiences can be selected in the recipient section for a specific Send?

A.

Lists and Audiences

B.

Contacts or Audiences

C.

Lists or Data Extensions

D.

Lists and Data Extensions

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A.

AMPscript Lookups

B.

Dynamic Content

C.

Sender Profile

D.

Delivery Profile

How can AMPscript customize email messages?

A.

Provide advanced content personalization

B.

Insert responsive content based on the user's viewing device.

C.

Automate the flow of creating email messages.

D.

Automate the template creation process.

Which statement regarding editing an email template is true? (Choose 2) *****

A.

Updating an email to reflect changes made in its template can be done in the email properties

B.

Changes to a template cannot be made once it is saved in the application

C.

Changes to a template are automatically inherited in emails built from that template

D.

A template does not automatically affect emails created from that te

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used
for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing
tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?

A.

Soft Bounce

B.

Blocked Bounce

C.

Hard Bounce

D.

Undeliverable

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A.

Create a data extension composed of the management team, create a User-Initiated Send Definition,
select the email, prepend "Test" to the Subject, select the data extension, and send the email.

B.

Find each individual with Subscriber Preview and Test Send to each individual Recipient.

C.

Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list.

D.

Create a Test data extension composed of the management team and Test Send to the Test data
extension.

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

A.

Stack the content in a single column.

B.

Keep copy simple and direct.

C.

Use image-based text for hero graphics.

D.

Cut content to make the message fit above the fold.

E.

Design with the most important content at the top.

What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)

A.

Sales associate request during check out.

B.

Paid Mobile Ads

C.

Capture from Facebook

D.

Authenticate email

E.

Drip campaigns

A marketer needs a simple tool to create segments from the data stored in a data extension. How would you
advise them?

A.

Data Filters

B.

Measures

C.

Groups

D.

Query Activities

What is a purpose of marking an attribute as hidden?

A.

The attribute is not available for CAN-SPAM compliance

B.

The attribute is not available to store data

C.

The attribute is not available to other users in the account

D.

The attribute is not available to subscribers on the Profile Center