What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List?
(Choose 3)

A.

They will be unsubscribed from all available lists

B.

They can resubscribe from the Subscription Center

C.

They can choose to be unsubscribed from all lists in the Subscription Center

D.

They will be unsubscribed from the List used for the send

E.

They will be removed from the data extension

How can a subscriber update their profile attributes?

A.

By calling customer service

B.

By accessing the profile center

C.

By emailing their sales representative

D.

By unsubscribing from a list

A customer wants to automate nightly imports and also have the ability to manually import files via the Import
Wizard.
What needs to be configured in the Marketing Cloud account?

A.

File Transfer

B.

Data Loader

C.

Enhanced SFTP

D.

Encrypted SFTP

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

A.

SQL Query activity

B.

Data Extract activity

C.

Filter activity

D.

Segment activity

Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide
details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

A.

Create dynamic rules based on customers’ preferences in order to send specific content.

B.

Use AMPscript to dynamically pull in content associated with customers’
preferences.D18912E1457D5D1DDCBD40AB3BF70D5D

C.

Send customers one email per preference choice to ensure customers receive what they want.

D.

Create emails to include all preference options so that customers don’t miss any content.

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)

A.

Honor opt-requests promptly

B.

Animated Gifs

C.

Link the GIF to a video

D.

Use styled alt tag and background color

E.

Be aware of size of e-mail, be brief.

F.

Automate your post-message

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains
all new subscribers from the previous week. What would the marketer create to automate the send and save
time?

A.

User initiated Email

B.

Simple Send Email

C.

recurring Send Schedule via Guided Send

D.

Transactional Send Classification

Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table
available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A.

Shared Data Extension Permissions

B.

Date/Time Range for Access

C.

Data Extension Sharing Rules

D.

Manage Data Extension Policies

Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored
in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A.

Shared Portfolio Items

B.

Shared Emails

C.

Shared Data Extensions

D.

Shared Publication Lists

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant
has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the
birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to
segment and send the birthday email?

A.

User-initiated email

B.

Query Activity

C.

Playbooks

D.

Automation Studio