Marketing-Cloud-Email-Specialist Exam Questions

Explanation: The correct answer is A because a SQL Query activity can be used to select the unique email addresses from the data extension, a Data Extractactivity can be used to export the data to a CSV file, and a File Transfer activity can be used to move the file to the Enhanced FTP Export folder. A Filter activity is not needed because the SQL Query can handle the filtering logic. A File Transfer activity is required to move the file from the Safehouse to the FTP folder.

Explanation: The Email Performance by Domain report is an out-of-the-box report thatprovides information on the email performance of different domains, such as Gmail, Yahoo, Outlook, etc. The report can show metrics such as sends, deliveries, opens, clicks, bounces, unsubscribes, etc., for each domain. The report can also show the percentage of each metric compared to the total number of sends. This report can help marketers understand how different domains handle their emails and refine their sending methods accordingly.

Explanation: Block bounces are a metric that should be analyzed as a possible indicator of bad sender reputation. Block bounces occur when an email is rejected by a recipient’s mail server because it considers the sender’s IP address or domain asa source of spam. This can negatively impact the sender’s reputation and affect their deliverability. Send volume and click rate are not directly related to sender reputation, although they may influence other factors such as engagement and spam complaints.

Explanation: Auto Suppression List is the correct answer. An auto suppression listis a list of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto suppression lists can be applied at the sender profile level or at the send classification level. If a subscriber is on an auto suppression list that is applied to a triggered send, they will not receive the email, even if they are in the target data extension. The _subscribers data view will show their status as ‘Held’ for that sender profile or send classification. You can learn moreabout this in the Manage Subscribers module on Trailhead.

Explanation: If you need to personalize an email with dynamic content using data from different sources, such as Open Data View and Purchase Data Extension, you should use Attribute Group as a way to source the data. Attribute Groups allow you to create relationships between different data sources using common fields or keys. This way, you can access data from multiple sources using one attribute group name in your dynamic content rules or AMPscript code. SQL Query Activity is a tool that allows you to manipulate data using SQL statements, butit does not create relationships between data sources. Data Filter is a tool that allows you to filter data based on criteria, but it does not create relationships between data sources either. You can learn more about this in the [Data Modeling Basics] module on Trailhead.

Explanation: To be notified of any abnormal subscriber behavior with its ‘Weekly Deal email, you should use Einstein Messaging Insights. This feature provides notification badges to alert you of any performance issues or opportunitieswith your email campaigns. You can see how your emails are performing compared to your historical averages and benchmarks, and get recommendations on how to improve your results.

Explanation: A key differentiator to get a dedicated IP rather than using a shared one is sending volume. If you send more than 250,000 emails per month, you should use a dedicated IP to ensure better deliverability and reputation. A dedicated IP means that only your emails are sent from that IP address, so you have full control over your sender reputation

Explanation: Using nestedtags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as “Sports > Basketball > NBA”. This way,you can filter your assets by a specific tag or by abroader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.