Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Coy Insights
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query,Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. Filter, Data Extract, File Transfer
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?
A. Recent Email Send Summary
B. Email Performance by Domain
C. Email Sends by User
Northern Trail Outfitters (NTO) has noticed a decrease in open rateacross all email campaigns. NTO is concerned its sender reputation may have been negatively impacted by a recent import of subscribers.
Which metric should be analyzed as a possible indicator of bad sender reputation?
A. Send volume
B. Click rate
C. Blockbounces
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'. What is the source of the duplicate subscriber key?
A. Triggered Send Managed Lists
B. Global Unsubscribe List
C. Auto Suppression List
A marketer needs to personalize an email withdynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?
A. Attribute Group
B. SQL Query Activity
C. Data Filter
NorthernTrail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A. Einstein Engagement Scoring
B. Einstein Copy insights
C. Einstein Messaging Insight
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IPto send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
A. Requirement to have Custom URLs on Cloud Pages
B. Requirement to have Custom URLs on images hosted in Marketing Cloud
C. Sending. Volume > 250,000 Email/Month
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A. Make the Customer Key more descriptive.
B. Leverage Einstein for content tagging.
C. Use nested tags to create hierarchies.
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
A. Append
B. Overwrite
C. Add and Update
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