Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?
A. Soft
B. Technical
C. Block
D. Hard
Explanation:
A block bounce is a type of bounce that occurs when an ISP rejects an email because of the sender’s reputation or content. This indicates that the ISP views the sender as a potential spammer or has received complaints from other recipients.
A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only
Explanation:
Overwrite is the import type that should be used when the data extension contains all current product information and the product catalog is never the same. This import type will delete all existing records in the data extension and replace them with the new records from the CSV file
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email?
A. Cloud Page forms Content Block
B. Email Form Content Block
C. Dynamic Content Block
D. Reference Content Block
Explanation:
Email Form Content Block is the feature that could be used to solicit website feedback without navigating away from the email. Email Form Content Block is a type of content block that allows marketers to create and insert forms within emails, such as surveys, polls, or feedback requests. Email Form Content Block can be customized with different fields, labels, buttons, and actions. Email Form Content Block can capture subscriber responses within the email without requiring them to visit a landing page or a website
Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible?
A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date
Explanation:
The Einstein STO activity allows the journey to send five different versions of an initial welcome email to new subscribers at the optimal time for each subscriber. This activity requires only one email and one activity, whereas the Join activity would require five emails and five activities.
A Marketing Cloud admin wants to create an SFTP User for the first time. Which two considerations should be taken when configuring an SFTP User7? Choose 2 answers
A. By default, the username is the MID for the current Marketing Cloud MID.
B. Minimum password length is 12 characters.
C.
By default, the password will be the
password of the logged-in user. <br>
D.
Once created, the user will need to be
activated in order to use the SFTP. <br>
Once created, the user will need to be
activated in order to use the SFTP. <br>
Explanation:
Minimum password length is 12 characters and Once created, the user will need to be activated in order to use the SFTP are two considerations that should be taken when configuring an SFTP User. SFTP User is a type of user that allows marketers to securely transfer files between Marketing Cloud and an external location using Secure File Transfer Protocol (SFTP). SFTP User can be configured with different settings, such as username, password, folder access, and activation status. The password for an SFTP User must be at least 12 characters long and must meet certain complexity requirements. The user must also be activated before they can use the SFTP service.
NTO has been noting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement
Explanation:
The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
A. Facebook and Twitter
B. Facebook
C. Google and Facebook
D. Twitter
Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network’s platform, where the lookalike audience can be created manually.
Which three options determine when a contact could enter a journey? Choose 3 answers.
A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting
Explanation:
Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.
Northern Trail Outfitters (NTO) purchase done Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP?
A. Image URLS are wrapped with the appropriate brand URL
B. The out-of-the-box profile center will display NTO branding
C. A different click domain can be used for each brand
D. A Dedicated IP is automatically warmed up
Explanation:
This is the same question as Question No: 124. The answer is still A.
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C.
Filter records created after a specified
date <br>
D. Filter records on a Boolean field
Explanation:
To ensure only specific Contacts are synced from Sales Cloud, the admin should filter records on a Boolean field1. This allows the admin to select only the Contacts that have a true value for a checkbox field, such as “Sync to Marketing Cloud” or "Email Opt-in"1. Filtering records on a formula field, a date field, or existing records in All Subscribers are not supported options for synchronizing Contacts
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