A user needs permissions to access Data Cloud to create, manage, and publish segments. However, the user should not be allowed to create reports or manage data sources. Which permission set should an administrator assign?
A. Customer Data Cloud for Marketing Admin
B. Customer Data Cloud for Marketing Specialist
C. Customer Data Cloud for Marketing Data Aware Specialist
D. Customer Data Cloud for Marketing Manager
Explanation: This permission set should be assigned to a user who needs permissions to accessData Cloud to create, manage, and publish segments, but not to create reports or manage data sources. This permission set allows the user to create and edit segments, calculated insights, streaming insights, and activations, but not to access data streams,data model, identity resolution, or reports.
To which Data Model entity should the Email field from a CRM Contact object be mapped?
A. Lead
B. Account Contact
C. Individual
D. Contact Point Email
Explanation: The Email field from a CRM Contact object should be mapped to the Contact Point Email entity in the Customer 360data model. This entity represents an email address that is associated with an individual or an account contact.
How does an administrator increase the consolidation rate for Identity Resolution?
A. Change all reconciliation rules to Source Sequence
B. Add more matching rules to broaden the search for matches
C. Change the Ignore Empty Value option
D. Reduce the number of matching rules
Explanation: Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. Ifthere are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules
An organization is looking to use Data Cloud to unify data across 5 Salesforce orgs, 2 Marketing Cloud accounts, 6 Amazon S3 Buckets, and 4 Personalization datasets. As far as connection limits are concerned, which platform is going to present a challenge?
A. Amazon S3 Bucket
B. Personalization
C. Marketing Cloud
D. Salesforce CRM
Explanation: This platform is going to present a challenge in terms of connection limits for Data Cloud. Data Cloud supports up to 3 Marketing Cloud connections per org, which means that only 3 Marketing Cloud accounts can be connected as data sources or activation targets. The other platforms have higher or no limits for connections.
Which operator can be used to create a segment for a birthday campaign that is evaluated daily?
A. Is This Year
B. Is Anniversary Of
C. Is Between
D. Is Birthday
Explanation: This operator can be used to create a segment for a birthday campaign that is evaluated daily. It compares a date attribute to the current date and returns true if they have the same month and day, regardless ofthe year.
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
A. Custom DMO
B. Standard DMO
C. Data Lake Object (DLO)
D. Data Source Object (DSO)
Explanation: A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object. A Standard DMO has the same fields and relationships as the reference object, but you can add custom fields or relationships to it if needed. References: Data Model Objects
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
A. Phone Number
B. Email Address
C. Party Identification Id
D. Government Id
Explanation: Party Identification Id isthe only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard matchcriteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. References: Create Custom Match Criteria
When can the data types be changed during ingestion?
A. After the DSO is created
B. Before DSO is created
C. Data type can never be changed
D. Data type can be changed at any time
Explanation: The data types can be changed during ingestion before the Data Source Object (DSO) is created. A DSO is a container for ingested data that defines the schema, format, and metadata of the data. Data types can be changed in the Data Explorer before creating a DSO by using the Edit Schema option. Once a DSO is created, the data types cannot be changed. References: Create a Data Source Object
What is a unique requirement of a Streaming Insight query?
A. A dimension
B. A measurement
C. A window function
D. A WHERE clause
Explanation: A window function is a unique requirement of a Streaming Insight query. It defines the time interval for the queryto run on the streaming data and the frequency of the query execution.
Which three components of Data Cloud can be bundled within a Data Kit?
A. Data Models
B. Calculated Insights
C. Segments
D. Data Streams
E. Identity Resolution Rulesets
Explanation: These three components of Data Cloud can be bundled within a Data Kit. A Data Kit is a package that contains data model objects, segments, and data streams that can be installed in another Data Cloud org.
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