Which two steps are required when configuring a Marketing Cloud activation? (Choose 2 answers)
A. Set an Activation Schedule
B. Select an Activation Target
C. Add Additional Attributes
D. Select Contact Points
How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
A. Use a formula field to update the field name in an activation.
B. Update attribute names in the data stream configuration.
C. Set preferred attribute names when configuring activation.
D. Update field names in the data model object.
Explanation:
A Cloud File Storage target is a type of data action target in Data Cloud that allows sending data to a cloud storage service such as Amazon S3 or Google Cloud Storage.
When configuring an activation to a Cloud File Storage target, a consultant can modify the attribute names to match a naming convention by setting preferred attribute names in Data Cloud. Preferred attribute names are aliases that can be used to control the field names in the target file. They can be set for each attribute in the activation configuration, and they will override the default field names from the data model object.
The other options are incorrect because they do not affect the field names in the target file. Using a formula field to update the field name in an activation will not change the field name, but only the field value. Updating attribute names in the data stream configuration will not affect the existing data lake objects or data model objects. Updating field names in the data model object will change the field names for all data sources and activations that use the object, which may not be desirable or consistent.
A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?
A. Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Ingest Data > Map Data to Data Model > Create Calculated
C. Insight > Use in Segmentation
D. Ingest Data > Create Calculated Insight > Use in Segmentation
E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation
Explanation:
To create segments of users based on their Customer Lifetime Value, the customer needs to first ingest the source data into Data Cloud, then map the data to the Customer 360 data model, then create a calculated insight using the formula editor, and finally use the calculated insight in segmentation.
Cumulus Financial wants to be able to track the daily transaction volume for of each of its customers in real time and send out a notification as soon it detects volume outside a customer's normal range. How should an administrator accommodate this request?
A. Use Streaming Data Transformations with a Flow
B. Use a Streaming Insight paired with a Data Action
C. Use Streaming Data Transformations combined with a Data Action
D. Use a Calculated Insight paired with a Flow
Explanation:
To track the daily transaction volume for each customer in real time and send out a notification as soon as it detects volume outside a customer's normal range, the administrator should use a Streaming Insight paired with a Data Action. A Streaming Insight is a metric that is calculated on streaming data as it is ingested into Data Cloud, allowing near-real-time analysis of customer behavior. A Data Action is an action that is triggered by a Streaming Insight, such as sending an email, updating a record, or calling an API. By using these features, the administrator can monitor and respond to customer transactions in real time.
Which two applications automatically create activation targets at the time the application is connected to Data Cloud?
A. Personalization powered by Interaction Studio
B. Amazon S3
C. B2C Commerce
D. Marketing Cloud Engagement
Explanation:
These two applications automatically create activation targets when they are connected to Data Cloud. You can use these targets to activate segments or calculated insights to these applications.
What should an administrator do to pause a segment activation but with the intent of using that segment again?
A. Inactivate the segment
B. Delete the segment
C. Stop the Publish Schedule
D. Skip the Activation
Which two statements are true about using consent API and exercising right to be forgotten?
A. Data Deletion requests are processed within 1 hour
B. Data Deletion requests are reprocessed at 30, 60, and 90 days
C. Data Deletion requests are submitted for Individual profiles
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce Clouds
Which two statements about Data Cloud's Web and Mobile App connector are true?
A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup.
B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page.
C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection.
D. Mobile and Web SDK schema can be updated to delete an existing field.
How can attribute names be modified to match a naming convention in Cloud File Storage target?
A. Update attribute names in the data stream configuration
B. Update field names in the data model
C. Set preferred attribute names when configuring activation
D. Use a formula field to update the field name in an activation
What does the Source Sequence reconciliation rule do in Identity Resolution?
A. Sets the priority of specific data sources when building attributes in a unified profile such as a first or last name
B. Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
C. Includes data from sources where the data is alphanumerically sequenced
D. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources
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