Salesforce-AI-Associate Exam Questions

Total 106 Questions

Last Updated Exam : 22-Oct-2024

Which Einstein capability uses emails to create content for Knowledge articles?


A. Generate


B. Discover


C. Predict





A.
  Generate

Explanation: “Einstein Generate uses emails to create content for Knowledge articles. Einstein Generate is a natural language generation (NLG) feature that can automatically write summaries, descriptions, or recommendations based on data or text inputs. For example, Einstein Generate can analyze email conversations between agents and customers and generate draft articles for the Knowledge base.”

What is the role of Salesforce Trust AI principles in the context of CRM system?


A. Guiding ethical and responsible use of AI


B. Providing a framework for AI data model accuracy


C. Outlining the technical specifications for AI integration





A.
  Guiding ethical and responsible use of AI

Explanation: “The role of Salesforce Trust AI principles in the context of CRM systems is guiding ethical and responsible use of AI. Salesforce Trust AI principles are a set of guidelines and best practices for developing and using AI systems in a responsible and ethical way. The principles include Accountability, Fairness & Equality, Transparency & Explainability, Privacy & Security, Reliability & Safety, Inclusivity & Diversity, Empowerment & Education. The principles aim to ensure that AI systems are aligned with the values and interests of customers, partners, and society.”

What is a potential outcome of using poor-quality data in AI application?


A. AI model training becomes slower and less efficient


B. AI models may produce biased or erroneous results.


C. AI models become more interpretable





B.
  AI models may produce biased or erroneous results.

Explanation: “A potential outcome of using poor-quality data in AI applications is that AI models may produce biased or erroneous results. Poor-quality data means that the data is inaccurate, incomplete, inconsistent, irrelevant, or outdated for the AI task. Poor-quality data can affect the performance and reliability of AI models, as they may not have enough or correct information to learn from or make accurate predictions. Poor-quality data can also introduce or exacerbate biases or errors in AI models, such as human bias, societal bias, confirmation bias, or overfitting or underfitting.”

What is a key benefit of effective interaction between humans and AI systems?


A. Leads to more informed and balanced decision making


B. Alerts humans to the presence of biased data


C. Reduces the need for human involvement





A.
  Leads to more informed and balanced decision making

Explanation: “A key benefit of effective interaction between humans and AI systems is that it leads to more informed and balanced decision making. Effective interaction means that humans and AI systems can communicate and collaborate with each other in a clear, natural, and respectful way. Effective interaction can help leverage the strengths and complement the weaknesses of both humans and AI systems. Effective interaction can also help increase trust, confidence, and satisfaction in using AI systems.”

Which best describes the different between predictive AI and generative AI?


A. Predictive new and original output for a given input.


B. Predictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives natural language.


C. Predictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output





A.
  Predictive new and original output for a given input.

Explanation: “The difference between predictive AI and generative AI is that predictive AI analyzes existing data to make predictions or recommendations based on patterns or trends, while generative AI creates new content based on existing data or inputs. Predictive AI is a type of AI that uses machine learning techniques to learn from existing data and make predictions or recommendations based on the data. For example, predictive AI can be used to forecast sales, revenue, or demand based on historical data and trends. Generative AI is a type of AI that uses machine learning techniques to generate novel content such as images, text, music, or video based on existing data or inputs. For example, generative AI can be used to create realistic faces, write summaries, compose songs, or produce videos.”

Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?


A. Structured


B. Complete


C. Duplicate





C.
  Duplicate

Explanation: Duplicate records negatively impact data quality by creating inconsistencies and confusion in database management, leading to potential errors in customer relationship management (CRM) systems like Salesforce. Duplicates can skew analytics results, lead to inefficiencies in customer service, and result in redundant marketing efforts. Salesforce offers various tools to identify and merge duplicate records, thereby maintaining high data integrity. More about managing duplicate records in Salesforce and ensuring data quality can be found in Salesforce’s documentation on duplicate management at Salesforce Duplicate Management.

Which best describes the difference between predictive AI and generative Al?


A. Predictive AT uses machine learning to classify or predict outputs from its input data whereas generative Al does not use machine learning to generate its output.


B. Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for 4 given input


C. Predictive Al and generative Al have the same capabilities but differ in the type of input they receive; predictive AT receives raw data whereas generative AT receives natural language.





B.
  Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for 4 given input

Explanation: Predictive AI and generative AI represent two different applications of machine learning technologies. Predictive AI focuses on making predictions based on historical data. It analyzes past data to forecast future outcomes, such as customer churn or sales trends. On the other hand, generative AI is designed to generate new and original outputs based on the learned data patterns. This includes tasks like creating new images, text, or music that resemble the training data but do not duplicate it. Both types of AI use machine learning, but their objectives and outputs are distinct. For detailed differences and applications in a Salesforce context, Salesforce's guide on AI technologies is a helpful resource, accessible at Salesforce AI Technologies.

Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories. How will this incomplete data quality impact the company's operations?


A. The accuracy of product recommendations is hindered.


B. The diversity of product recommendations Is Improved.


C. The response time for product recommendations is stalled.





A.
  The accuracy of product recommendations is hindered.

Explanation: “The incomplete data quality will impact the company’s operations by hindering the accuracy of product recommendations. Incomplete data means that the data is missing some values or attributes that are relevant for the AI task. Incomplete data can affect the performance and reliability of AI models, as they may not have enough information to learn from or make accurate predictions. For example, incomplete customer records can affect the quality of product recommendations, as the AI model may not be able to capture the customers’ preferences, behavior, or needs.”

How is natural language processing (NLP) used in the context of AI capabilities?


A. To cleanse and prepare data for AI implementations


B. To interpret and understand programming language


C. To understand and generate human language





C.
  To understand and generate human language

Explanation: “Natural language processing (NLP) is used in the context of AI capabilities to understand and generate human language. NLP can enable AI systems to interact with humans using natural language, such as speech or text. NLP can also enable AI systems to analyze and extract information from natural language data, such as documents, emails, or social media posts.”

A service leader wants use AI to help customer resolve their issues quicker in a guided self-serve application. Which Einstein functionality provides the best solution?


A. Case Classification


B. Bots


C. Recommendation





B.
  Bots

Explanation: “Bots provide the best solution for a service leader who wants to use AI to help customers resolve their issues quicker in a guided self-serve application. Bots are a feature that uses natural language processing (NLP) and natural language understanding (NLU) to create conversational interfaces that can interact with customers using text or voice. Bots can help automate and streamline customer service processes by providing answers, suggestions, or actions based on the customer’s intent and context.”


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