A consultant for Universal Containers is preparing to migrate the company's legacy CRM to Sales Cloud. The admin for the previous system is enthusiastic about Sales Cloud and
driving the
objectives of the implementation, but end users have expressed dissatisfaction about
moving to a new platform.
How should the consultant determine and validate their approach with end users?
A. Enlist the help of a champion to ensure that Sales Cloud is meeting end user needs.
B. Interview top-level executives to understand the Sales Cloud key performance indicators (KPIs) for end users.
C. Conduct a technical review of Sales Cloud with developers to evaluate solutions for end users.
Explanation: To improve end-user adoption and address concerns regarding the new
Sales Cloud platform, it’s effective to enlist the help of a champion. A champion is someone
within the organization who can advocate for the system, bridge the gap between end
users and the project team, and help align the solution with user needs.
Role of a Champion: Champions can provide valuable insights into end-user
needs and help drive enthusiasm and acceptance among users by demonstrating
the benefits of Sales Cloud.
Encouraging User Buy-In: By having someone who understands the system and
user concerns, the consultant can adjust the implementation approach based on
user feedback, improving adoption and satisfaction.
Option B (interviewing top-level executives) might miss the specific concerns of end users,
and Option C (technical review with developers) focuses on technical aspects rather than
user experience and adoption. For more information, refer to Salesforce’s User Adoption
Strategies.
The Cloud Kicks sales team can create leads for both business and individual customers. Person Accounts have been enabled in its Salesforce org. What should the consultant do to convert a Lead into a Person Account?
A. Enable Contact Roles.
B. Leave the Company field blank.
C. Create an Apex trigger on the Lead object.
Explanation: When Person Accounts are enabled in a Salesforce organization, they allow users to represent individual customers without the need for an associated company. To
convert a lead into a Person Account, the key step is to leave the "Company" field blank on
the lead record. This signals Salesforce to convert the lead into a Person Account rather
than a Business Account.
Here’s how it works:
Person Account Conversion Criteria: Salesforce uses the presence or absence of
data in the Company field to determine whether to convert a lead into a Business
Account (when Company is populated) or a Person Account (when Company is
blank).
Streamlined Process: Leaving the Company field blank during lead entry ensures
that the lead is treated as an individual, resulting in a Person Account upon
conversion. No additional configurations or custom triggers are needed.
Person Account Use Cases: Person Accounts are especially useful for B2C
scenarios where individual customers do not have a company affiliation, as they
combine Account and Contact functionalities into a single record.
Option A (Enable Contact Roles) and Option C (Create an Apex Trigger) are not
necessary for this task, as Person Account conversion can be handled directly by
Salesforce's standard lead conversion logic. For more details on converting leads to
Person Accounts, refer to Salesforce’s Person Accounts documentation.
The sales manager at Universal Containers has noticed that sales teams are having
trouble understanding who should own an Opportunity. Sales teams base their sales
opportunities on
assignments to specific ZIP codes.
Which solution should the consultant recommend?
A. Sharing Rules
B. Sales Territories
C. Account Teams
Explanation: Sales Territories in Salesforce are designed to help organize accounts,
opportunities, and sales reps by geographic areas or other criteria, like ZIP codes.
Implementing Sales Territories would provide clarity to sales teams regarding ownership of
opportunities based on predefined geographic assignments.
Territory Management for Geographical Sales Assignments: By setting up
territories based on ZIP codes, Universal Containers can clearly delineate
responsibility for opportunities, ensuring that the right sales reps are assigned
based on geographic boundaries.
Streamlining Ownership Rules: Sales reps can be automatically assigned
opportunities within their territories, reducing confusion and improving
accountability.
Option A (Sharing Rules) focuses on access rather than ownership, and Option C
(Account Teams) relates more to collaboration on accounts rather than determining primary
ownership. For guidance on territory management, see Salesforce Territory Management
documentation.
Cloud Kicks' (CK) global sales operations team has to export reports from Salesforce and
manipulate them in Excel to convert regional deals to the correct currency conversion. CK
wants to
generate accurate reporting directly in Sales Cloud.
After enabling Advanced Currency Management, what should the consultant do next?
A. Update currency values manually on a weekly basis.
B. Show deal values in a user's default currency.
C. Adjust currency conversion dynamically based on date range.
Explanation: Enabling Advanced Currency Management in Salesforce allows Cloud Kicks
to manage dated exchange rates, which are essential for accurate reporting on global sales
in multiple currencies. This feature enables dynamic adjustment of currency conversions
based on the date of the transaction, providing more precise financial reporting that reflects
currency fluctuations over time.
Using Advanced Currency Management: This feature enables Salesforce to apply
the correct exchange rate based on the close date of an opportunity, ensuring that
financial reports in Salesforce accurately reflect historical and current exchange
rates.
Accuracy in Global Reporting: With dynamic currency conversion adjustments, CK
can eliminate the need to manually convert currencies, enhancing both the
efficiency and accuracy of reporting.
Option A (manual updates) would be inefficient and error-prone, and Option B (showing in
user’s default currency) does not address currency conversion for reporting purposes.
More information on setting up currency management can be found in Salesforce
Advanced Currency Management documentation.
A custom lead qualification process was implemented at Universal Containers over a year
ago. The process has been underutilized by sales reps. A consultant suggested that the
reason
why adoption of the process by sales reps is poor is due to a lack of executive sponsorship.
Why is executive sponsor involvement so important for success?
A. Executive sponsors support the system after launch.
B. Executive sponsors are champions of the project.
C. Executive sponsors ensure there Is a workable solution.
Explanation: Executive sponsorship is critical to the success of a project because these
leaders champion the project and drive adoption within the organization. An executive
sponsor advocates for the initiative, communicates its importance, and supports change
management efforts. Their involvement helps align the project with strategic objectives,
ensures necessary resources, and reinforces the value of the new process or system to the
sales team, which can significantly improve user adoption.
For more on the importance of executive sponsorship, refer to: Salesforce Change
Management Strategies.
Cloud Kicks has enabled territory forecasts to see how expected revenue compares
between sales territories, and to determine which territory has closed the most deals in a
month. The territory hierarchy has three branches with child territories, where forecast
managers may be assigned to a few
of them.
Which action can forecast managers perform?
A. Share the forecast with any Sales Cloud user.
B. Add territory forecast to the hierarchy.
C. Add a Forecasts tab to the Sales app.
Explanation: When using Collaborative Forecasts with Territory Management in
Salesforce, forecast managers play a crucial role:
Forecast Managers: Assigned to territories, they are responsible for managing and
submitting forecasts for their territories. They can view, adjust, and share forecasts
within their organization.
Reference: Salesforce Help - Share Forecasts
Adding Territory Forecasts: Only administrators can add territories to the territory
hierarchy or set up territory forecasts. Forecast managers do not have the capability to add
territory forecasts to the hierarchy.
Forecasts Tab: While users can customize their own tabs, adding a Forecasts tab to the
Sales app is typically an administrative task and not specific to forecast managers.
Therefore, the action that forecast managers can perform is sharing the forecast with
any Sales Cloud user.
A consultant is working with Cloud Kicks (CK) on its initial Sales Could implementation. CK
wants its sales reps to be able to use Sales Cloud to track accounts, contacts, and
opportunities before its
global conference in 4 months.
What should the consultant recommend to meet the requirement?
A. Set obtainable metrics, goals, and milestones before the conference.
B. Implement Sales Cloud out of the box and iterate before the conference.
C. Reduce the scope and deploy Accounts and Contacts before the conference.
Explanation: To meet Cloud Kicks' requirement of having Sales Cloud ready in time for
the global conference, implementing Sales Cloud with its out-of-the-box features is the
most effective strategy. This allows the team to start using core features for tracking
accounts, contacts, and opportunities immediately. Iterative improvements can be made as
feedback is gathered, ensuring a usable solution is in place while enhancements are made
incrementally.
Setting metrics and reducing scope can be helpful, but implementing Sales Cloud in its
default form provides the quickest route to functionality. Salesforce supports iterative
deployment, especially in time-sensitive projects, to ensure initial usability while
refinements are underway.
How can a consultant determine which capabilities of a Sales Cloud implementation are required during the Discovery phase?
A. Demo Sales Cloud to end users.
B. Establish KPIs for end users.
C. Observe end users.
Explanation: During the Discovery phase, observing end users in their natural work environment provides invaluable insights into their workflows, pain points, and needs. This approach helps consultants understand the context in which users operate, informing more tailored recommendations and configurations for the Sales Cloud implementation. Observing users can reveal specific requirements that might not surface through interviews alone, making it a foundational method for accurately determining the necessary capabilities for the implementation.
When emails sync by Einstein Activity Capture, how are the emails matched to Sales Cloud records?
A. Matching Is based on the standard Email field.
B. Matching is based on any Email field.
C. Matching is based on Full Name and standard Email field.
Explanation: With Einstein Activity Capture, emails are matched to Sales Cloud records
based on the standard Email field. Here’s why:
Matching Logic: Einstein Activity Capture uses the email address in the standard
Email field of Lead or Contact records to automatically associate emails with
corresponding records. This ensures that communications are correctly linked to
relevant Sales Cloud data.
Standard Field Matching: By matching on the standard Email field, Salesforce
ensures consistency and accuracy in associating emails with Lead and Contact
records, facilitating better tracking and visibility into customer interactions.
Salesforce Best Practices: Salesforce’s documentation specifies that Einstein
Activity Capture uses the standard Email field for matching, which allows for
reliable and consistent syncing of email interactions.
References: Additional details on Einstein Activity Capture and Email Matching
can be found in Salesforce resources, which outline how emails are matched to
Lead and Contact records based on standard fields.
In summary, matching is based on the standard Email field (Option A) for associating
emails with Sales Cloud records when using Einstein Activity Capture.
Universal Containers has a large amount of data that currently lives in a system outside of
Sales Cloud. Users need to see a subset of this data.
Which consideration should the consultant take into account?
A. Salesforce Connect External Objects count against the limit of custom objects.
B. Salesforce Connect should be used with on-premises data systems.
C. Salesforce Connect allows real-time access to current data.
Explanation: Salesforce Connect is designed to provide real-time access to data stored
outside of Salesforce, allowing users to view and interact with external data as if it were
native within Salesforce. This is ideal for Universal Containers since they only need access
to a subset of the external data rather than migrating it entirely into Sales Cloud.
Real-Time Data Access: Salesforce Connect provides users with access to up-todate
information from external systems, which is especially useful for large
datasets that don’t need full integration.
Efficiency in Data Management: This approach avoids data duplication and
maintains external system performance by only referencing the necessary records.
Option A (external objects counting against custom object limits) is incorrect, as external
objects have their own limits separate from custom objects. Option B (using with onpremises
systems) is incorrect, as Salesforce Connect can work with both cloud and onpremises
data sources. For more, see the Salesforce Connect Overview.
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