Pardot-Specialist Exam Questions

A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep. How should the Marketing Manager accomplish this?

A. Select General User for the Sender of the email

B. Select Assigned User for the Sender of the email

C. Select Account Owner for the Sender of the email

D. Select Specified User for the Sender of the email

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send. Why would this occur?

A. An email template's metrics do not change after the template is used one time.

B. Email Template A should have been deleted after creating the copy.

C. The metrics would be attributed to Email Template B.

D. The user should have made Email Template A the primary template.

What does Pardot set on visitors' browsers to track their activities?

A. UTM Parameters

B. Tracking Pixels

C. Cookies

D. Google Analytics Tracking Code

Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

A. Submitting a form

B. Opening an email

C. Clicking a custom redirect

D. Unsubscribing from email

What does the gear icon on the prospect list allow you to do?

A. Copy

B. Assign

C. Delete

D. Edit

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot. What should an administrator do to be able to use the custom field in Pardot?

A. Edit an existing default account field m Pardot and map it to the account file m Salesforce.

B. Make no changes. Only default account fields can sync to Pardot.

C. Create a custom account field in Pardot and map it to the account field in Salesforce.

D. Map the account field in Salesforce to a contact field that is already syncing with Pardot.

A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission. What automation tool should be used to accomplish this?

A. Engagement studio

B. Completion action

C. Custom redirect

D. Segmentation rule

Identify three webinar connectors for Pardot

A. ReadyTalk, GoTo Webinar, WebEx

B. WebEx, JoinMe, GoTo Webinar

C. Zoho, WebEx, ReadyTalk

D. Adobe Connect, Lync, BlueJeans

What would a hard bounce refer to on an email sending report?

A. An email that is recognized, but returned to the sender because the recipient's mailbox is full.

B. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

C. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

D. An email that permanently bounced back to the sender because the address is invalid.

A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field. What is the recommended way to identify these prospects to export to .csv?

A. Create an automation rule based on product Name.

B. Create a completion action based on Product Name.

C. Create a dynamic list based on Product Name.

D. Create a segmentation rule based on Product Name.