How many times can one automation rule match an individual prospect?
A. 2
B. 3
C. 1
D. 4
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website. How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer
A. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
What information can you find about your competitors in Pardot?
A. Alexa rank
B. BBB score
C. News article mentions
D. Number of inbound links
E. Number of indexed pages
You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?
A. Set them up as a Marketing user and then control how many emails can be sent.
B. You can't send one-to-one emails out of Pardot.
C. Set them up as a one-to-one email user only
D. Set them up as a Sales user in Pardot
Explanation:
SalesSales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can’t send list emails. They can view, edit, and export the prospects assigned to them.
Which Salesforce custom fields will sync with Pardot?
A. Custom Record Type fields
B. Custom Prospect fields
C. Custom Account fields
D. Custom Opportunity fields
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
A. Use a dynamic list.
B. Use a completion action.
C. Use an automation rule.
D. Use a segmentation rule.
What causes a sync from Salesforce to Pardot?
A. Updating a formula field in Salesforce
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Making field changes to a Lead or Contact record
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A. Day 4
B. Day 3
C. Day 0
D. Day 5
What is the limit of social posting connectors you can create in your Pardot account?
A. Five accounts per platform
B. One account per user role, per platform
C. There is no limit of accounts per platform
D. One account per platform
Explanation:
https://help.salesforce.com/articleView?id=pardot_connectors_social_posting_parent.htm &type=5
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this? Choose one answer
A. Automation rule and completion action
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Completion action and dynamic list
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