Pardot-Specialist Exam Questions

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page. What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

A. The prospect will continue to see the form upon submission

B. The discrepancy between the two assets will cause an error

C. The prospect will be redirected to another webpage

D. The form's Thank You Content will still display

What triggers a prospect record to sync from Pardot to the CRM? Choose 2 answers

A. Landing page submission

B. Mapping new custom fields

C. Form submission

D. Opening an email

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule. What would happen to the 100 prospects who previously matched the rule?

A. The prospects will not unmatch the rule and no new actions will be applied.

B. The actions will reapply to prospects who match the new rule criteria.

C. The rule will unapply actions to prospects who no longer match the criteria.

D. The prospects will be marked as unmatching the updated rule.

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form. What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A. The prospect would receive an error message.

B. The form would be displayed on the page once again.

C. The prospect would be redirected to a thank-you page.

D. The thank-you content would continue to be shown.

Which two actions occur when an automation rule is deleted? Choose 2 answers

A. Prospects will no longer be able to match the rule.

B. The rule will be sent to the recycle bin in paused mode.

C. Actions that have applied to prospects are undone.

D. Any prospects who matched the rule will be deleted.

A Pardot administrator wants to use progressive profiling to collect information on a prospect over time. What It the recommended Pardot asset to use?

A. Pardot landing page without a form

B. Pardot form

C. Pardot form handler

D. Third party form

A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center. Which two characteristics must be true of that list? Choose 2 answers

A. It is a Static List

B. It is a Dynamic List

C. It is a CRM Visible List

D. It is a Public List

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A. When new prospects are imported into Pardot via a .csv file.

B. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.

C. When prospects are added to a static list.

D. When a profile is associated with the prospects.

Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

A. Only pass on leads that are very active on your site no matter the company profile.

B. Implement a blended lead scoring and grading system.

C. Automatically assign all leads to sales reps in a round-robin system.

D. Add more landing pages and forms to your site to increase the number of conversion opportunities.

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

A. The last campaign of the last contact associated with the opportunity

B. The first campaign of the first contact associated with the opportunity

C. The first campaign of the last contact associated with the opportunity

D. The last campaign of the first contact associated to the opportunity.