Pardot-Specialist Exam Questions

What is the difference between a visitor and a prospect?

A. A prospect has an identified email address, while a visitor does not have an identified email address.

B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

D. A prospect has an assigned user, while a visitor does not have an assigned user.

What should you do when multiple users are editing an email template at the same time?

A. Multiple users cannot edit the same email template at the same time

B. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C. Update the same draft at the same time since the system will recognize updates made by both users

D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

Form or Form Handler? I need total control over my form's appearance.

A. Form

B. Form Handler

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A. True

B. False

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

A. A third party tool

B. This is not possible

C. Pardot API

D. Data.com connector

E. Pardot form handlers

Why should you set a form to Always Display?

A. To always show the form when someone returns to the page.

B. To get a higher form conversion rate

C. To prevent spammers from filling out the form

D. To ensure the prospect gets scored and graded.

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list. How should the list be created?

A. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C. Use a completion action on the form to automatically add anyone who completes it to the list.

D. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

An administrator includes a link to a file on a web page that the company does not own on the company website. How should they track the number of visitors who access this file?

A. Page actions

B. Pardot form

C. Custom redirects

D. Pardot tracking code

Why is a reCAPTCHA displayed when I did not choose to display it?

A. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

B. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

Form or Form Handler? I want to use progressive profiling to personalize my form.

A. Form Handler

B. Form