Pardot-Specialist Exam Questions

An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?

A. Configure an autoresponder email to send as a completion action when the ‘Request a Demo” landing page has been submitted.

B. Configure an automation rule to send the email when “Request a Demo” form has been successfully completed.

C. Configure a segmentation rule to send the email when “Request a Demo” landing page has been successfully completed.

D. Configure an autoresponder email to send as a completion action when the “Request a Demo” form has been submitted.

What could cause standard sync actions from occurring?

A. A large sync queue

B. Connector is not verified or has become unverified

C. Salesforce API limit has been reached

D. All of the above

In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? Choose 2 answers

A. Shared CRM ID

B. Shared Assigned User ID

C. Shared email address

D. Shared tracking pixel

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

A. Adjust the lead settings in Salesforce.

B. Add a new lead record type in Salesforce.

C. Add a new custom contact field in Salesforce.

D. Add a new custom lead field in Salesforce.

A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and submits their information. What happens to the prospect?

A. An error message is displayed on the form preventing the prospect from submitting

B. A new prospect is created even though the prospect had previously been permanently deleted.

C. No new prospect is created because the prospect had previously been permanently deleted.

D. The submission of the form retrieves and restores the previously deleted prospect information including activities.

How can a prospect's score be changed?

A. Through automation rules.

B. Through scoring model changes.

C. Through completion actions.

D. All of the above.

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

A. 3,000

B. 2,500

C. 4,000

D. 3,500

What variable tag must be included in an email to allow prospects to manage their email preferences?

A. %%opt_out%% or %%email_preference_center%%

B. %%unsubscribe %% or %% email_preference_ center %%

C. %%opt_out%% report_spam %%

D. %%unsubscribe % or %% opt_out %%

LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms. Which two form field options should be enabled? Choose 2 answers

A. Do not prefill

B. Always display even if previously completed

C. Maintain the initial value upon subsequent form submissions

D. Display other fields in this form based on the value of this field

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A. Advanced Dynamic Content

B. Pardot Activities Visualforce page

C. Engagement History

D. B2B Marketing Analytics