A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?
A. advertisers and agencies should be created as accounts and contacts as contacts, and the party modelshould be adopted to define the relationship between them.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.
D. advertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.
Explanation:
To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach. Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved.References:https://help.salesforce.com/
Which two actions take place, when an insertion order is created and submitted in media cloud advertising sales management (ASM)?
A. a flow is initiated for asset creation and billing
B. the orchestration plan is created and can be viewed
C. order is submitted to industries order management
D. order is submitted to B2B commerce Order Management
Explanation:
When an insertion order is created and submitted in the Media Cloud Advertising Sales Management (ASM), several key actions take place:
A flow is initiated for asset creation and billing: This step involves initiating processes for creating the necessary ad assets and setting up billing arrangements for the advertiser. It ensures that all creative materials are prepared and billing is set up in accordance with the terms of the insertion order.
Order is submitted to industries order management: This involves integrating the order into Salesforce's broader industries order management system. This step is crucial for ensuring the order is processed and managed efficiently within the larger ecosystem of Salesforce's industry-specific solutions.
These actions are essential for transitioning from the sales phase to the execution phase of ad campaigns within the Salesforce Media Cloud environment.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/
Salesforce Industries Order Management resources:
https://www.salesforce.com/products/industries/order-management/
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
A. create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
B. create an Account for Home with two Contacts – Electro and Furnito
C. create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
D. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
Explanation:
In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system.
References:
https://help.salesforce.com/
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
A. use the out of the box ad server integration
B. create a custom integration procedure to integrate with the ad server
C. use the out of the box marketing cloud intelligence connector
D. create a custom solution using apex code
Explanation:
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs:
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/
Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?
A. marketing cloud intelligence
B. tabluea
C. google ad manager
D. custom ad server
Explanation:
When a consultant wants to see analytical insights during the creation of a media plan in Advertising Sales Management (ASM), using Marketing Cloud Intelligence is the appropriate choice. Marketing Cloud Intelligence (formerly known as Datorama) provides comprehensive analytics and insights capabilities, enabling users to visualize and analyze data effectively. Through its integration with ASM, consultants can leverage these analytical insights to make informed decisions about media placements, optimizing ad sales strategies and improving campaign performance.References:https://www.salesforce.com/products/marketing-cloud/intelligence/
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?
A. custom FlexCard
B. Relationship Graph
C. Custom Lightning Web Component
D. Customer Hierarchy
Explanation:
Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.
References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/features/
What are two roles of marketing cloud intelligence in media cloud?
A. compaign reporting using media cloud and ad server data
B. acts as a customer data platform
C. campaign performance using media cloud and ad server data
D. acts as a data lake for customer data insight
Explanation:
Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.
References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
Two Salesforce Developers work for a B2B advertising publishing company. Developers A and B have been working in developer orgs with advertising sales management (ASM) and need to migrate the ASMcomponents to the sandbox org of the company. Developer A migrates the ASM components to the sandbox org. Developer B does the same. After that, Developer A realizes that the components on the sandbox org are different from those of the developer org because they were overwritten by the components of the Developer B. There is no way to go back to recapture them. Which tool should a consultant reccomend to avoid this outcome ?
A. IDX workbench
B. a version control system
C. visual studio code
D. a messagin program
Explanation:
To prevent the overwriting of components during migrations and ensure consistency across development environments, a consultant should recommend using a Version Control System (B). Version control allows developers to track and manage changes to code, enabling collaboration while preserving the history of modifications. It prevents conflicts like those experienced by Developers A and B by providing mechanisms to merge changes and resolve conflicts systematically.
References:
https://developer.salesforce.com/docs/atlas.en-us.sfdx_dev.meta/sfdx_dev/sfdx_dev_intro.htm
https://help.salesforce.com/articleView?id=sf.dx_get_started.htm
A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan. Which two media cloud types are available for planning out-of-the-box with media cloud?
A. digital
B. event
C. print
D. linear
Explanation:
For a B2B advertising publishing company that sells a variety of ad types through Salesforce Media Cloud, the two media types available for planning out-of-the-box are:
Digital: This media type covers online advertising formats such as digital banners, video ads, and other forms of digital content. Media Cloud supports digital ad planning with functionalities tailored to the needs of digital advertising.
Linear: This refers to traditional linear TV advertising, where ads are scheduled to run at specific times within a broadcast. Media Cloud provides out-of-the-box capabilities for planning and managing linear TV ad campaigns.
These media types are supported natively within Media Cloud, enabling sales representatives to plan and sell ads across these channels efficiently.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
Salesforce Media Cloud Advertising Sales Management Guide:https://help.salesforce.com/
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
A. media content title
B. product
C. media channel
D. ad creative size type
Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/
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