What happens when a required placement is unavailable in the ad server during the check availability process with google Ad manager?]
A. the check availability action returns the available quantity for manual adjustment
B. the check availability action updates the quantity to the available quantity
C. a yellow check mark appears if partial quantity is available and red if none is available
D. a red check mark appears in the availability column
Explanation:
During the check availability process with Google Ad Manager, if a required placement is unavailable, a yellow check mark appears if partial quantity is available, and a red check mark if none is available (C). This visual indicator helps users quickly understand the availability status of placements and make informed decisions about adjusting campaign plans or exploring alternative options.
References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
A. quotes
B. media content title
C. order
D. ad quote line
Explanation:
For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's essential they have write access to specific objects that are integral to the media planning and sales process. These objects include:
Quotes: This object is critical as it allows sellers to propose prices for various advertising spots or spaces within media content. The quote object captures proposed prices for ad placements, making it a central piece in creating a media plan.
Ad Quote Line: This object represents individual line items within a quote, detailing specific ad placements, durations, and other relevant specifications for each proposed ad spot within the media plan.
Ensuring sellers have write access to these objects enables them to efficiently create, modify, and propose media plans to prospective advertisers, streamlining the sales process.
References:
Salesforce Advertising Sales Management documentation:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?
A. set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy
B. set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager’s can see the records owned by users below them in the role hierarchy.
C. set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
D. set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy
Explanation:
To set up the visibility of opportunities in Salesforce Media Cloud such that sales reps only see their opportunities and managers see all opportunities under them, the organization-wide default (OWD) for the Opportunity object should be set to private (D). Then, configure the role hierarchy to ensure that managers can see the records owned by users in their reporting hierarchy. This setup leverages Salesforce's built-in role hierarchy model, where users at higher levels automatically have visibility into records owned by users at lower levels in their hierarchy without the need for additional sharing rules.
References:
https://help.salesforce.com/articleView?id=sf.sharing_model_fields.htm
https://help.salesforce.com/articleView?id=sf.roles_overview.htm
AB2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require a Sales Representative persona to be created for their users. Which three types of permission sets are required for a persona to be present in an enviroment?
A. DocGenIndCmeDesignerUser
B. Media Cloud Base User
C. OmniStudioUser
D. OmniStudioAdmin
E. Rue Engine Runtime
Explanation:
For creating a Sales Representative persona in a Salesforce environment, particularly for managing advertising sales business, the following three types of permission sets are required:
Media Cloud Base User: This permission set provides foundational access to Media Cloud functionalities necessary for sales representatives.
OmniStudioUser: Grants access to OmniStudio tools, enabling sales representatives to utilize these tools for designing and executing customer engagements.
Rule Engine Runtime: Essential for allowing sales representatives to execute processes and rules defined within the Media Cloud environment, supporting decision-making and sales activities.
These permission sets collectively equip the Sales Representative persona with the necessary access and capabilities to effectively operate within the Media Cloud environment.
References:
Salesforce Permission Sets documentation:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
A. data mapping visualizer
B. totalConnect
C. Marcketing cloud intelligence data lake stream
D. API connectors
E. Data raptor
Explanation:
For ingesting and integrating all available channels as well as first and third-party data sources to create a cross-channel optimization platform, a consultant can use:
TotalConnect: This method allows for the ingestion of data from various sources, enabling a comprehensive view of customer interactions and campaign performance across channels.
Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration method facilitates the streaming of large volumes of data into Marketing Cloud Intelligence, supporting real-time analytics and insights.
API Connectors: These connectors provide a flexible and customizable way to integrate disparate data sources with Salesforce, enabling seamless data exchange and integration.
Utilizing these integration methods allows for the creation of a unified platform that optimizes cross-channel marketing efforts, leveraging data from diverse sources for comprehensive analysis and insights.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/
Salesforce API Documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
Due to internal and external security compliance requiments, a customer need to mask a number of custom text fields, besides implementing Field Level Security. These field values have less than 100 characters in length. However, a select group of users are allowed to view these field values as a part of their daily work. How should a consultant implements this?
A. implements salesforce classic encrypting and permission set
B. implement salesforce shield platform encryption and configure profiles
C. implements field-level security and configure profiles
D. implements data classification and masking
Explanation:
To mask custom text fields while meeting security compliance requirements and allowing select users to view the field values, a consultant should implement Salesforce ShieldPlatform Encryption (B) and configure profiles accordingly. Shield Platform Encryption provides a higher level of data protection by encrypting sensitive data at rest without compromising application functionality. By configuring profiles, the consultant can specify which users or groups have the permission to view the decrypted field values, ensuring compliance with both internal and external security mandates.References:
https://help.salesforce.com/articleView?id=sf.security_pe_overview.htm
https://help.salesforce.com/articleView?id=sf.pe_profiles_perm_sets.htm
AB2B advertising publishing company wants to start advertising sales managment components migration from the source org to the target org. Which two tools can they use to migrate advertising sales management components?
A. unmanged packages
B. change sets
C. IDX build tool
D. IDX workbench
Explanation:
For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.
References:
Salesforce Change Sets documentation:https://help.salesforce.com/
Salesforce Unmanaged Packages Guide: https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/packaging_package_intro.htm
Ensure that the consultant has the required permission sets and licenses
A. Ensure that the consultant has the required permission sets and licenses
B. complete the post install tasks for salesforce insustries communications, media, and energy
C. raise a support ticket to enable the required permissions
D. go to setup and click on validaate in the latest release
Explanation:
Before starting a manual upgrade to the latest ASM release, a consultant must:
Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy: These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.
References:
Salesforce Industries Upgrade Guide:https://help.salesforce.com/
Salesforce Permission Sets and Licenses documentation:
https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/users_profiles_permission_sets.htm
A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?
A. override creative settings in GAM
B. delete and create the media campaign again in asm
C. delete and add the placement again in ASM
D. add the creatives to the line items in GAM
Explanation:
When a new placement is added to an existing media plan in Advertising Sales Management (ASM) and the plan remains in an inactive state in Google Ad Manager (GAM), the consultant should ensure that the creatives are added to the corresponding line items in GAM. This action is necessary because GAM requires creatives to be associated with line items for them to become active and for the ads to be served. Adding the creatives completes the setup process in GAM and changes the status from inactive to active, allowing the media plan to be executed as intended.References:https://help.salesforce.com/
A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?
A. media cloud object reference
B. media cloud data model
C. media cloud schema model
D. media cloud install packages
Explanation:
For an IT Manager looking to understand the structure of all Salesforce objects included in the Media Cloud solution, providing the Media Cloud data model is the most appropriate action. The data model will give a comprehensive overview of how the objects are structured and how they relate to each other within the Media Cloud environment. This understanding is crucial for planning integrations, customizations, and for ensuring the solution aligns with the company's business processes.References:https://help.salesforce.com/
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