Marketing-Cloud-Personalization Exam Questions

What three things does a developer code in web template?

A. Campaign qualification rules

B. HTML and CSS for controlling appearance

C. Client side instructions for rendering

D. Set the control group percentage

E. Defining what can be configured in a campaign

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Einstein content recommendation

B. Banner with CTA

C. Infobar with CTA

D. Einstein product recommendation

ETL feeds must follow explicit specifications and require which type of file format?

A. Binary

B. CSVJSON

C. Text

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Exclusion

B. Ingredient

C. Variation

D. Booster

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Data Science Workbench

B. Machine Learning Tools

C. Einstein DecisionsEinstein Recipes

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel

B. Third-party Integration

C. ETL Feed

D. Web SDK

Where can a developer access pre-built Global Templates?

A. View List Template option in the Launcher

B. From the Templates list when building a campaign

C. From code examples in developer docs

D. Templates menu under the web Campaign menu in the U

What would a marketer include if they want to ensure they display recommendations from more than one category?

A. Variation

B. Exclusion

C. Ingredient

D. Booster

If you want to compare the completion of two objectives based on a filter, what report would you use?

A. Visitor behaviour report

B. Referring sources report

C. Goal completion report

D. Goal comparison report

Configure filters and goals

A. Configure filters and goals

B. Rendering campaign for personalisation

C. Identity and cookie management

D. Sitemapping for data collection