Marketing-Cloud-Personalization Exam Questions

Which two successs metrics can a company achieve with IS their web channel?

A. Increase in first time visitor

B. Increase in conversion rate

C. Increase in organic search ranking

D. Increase in revenue

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A. Einstein recipes

B. Catalog items

C. Promotion

D. Einstein Decision

When using B2B Detect, which two options are valid account origins?

A. IP address

B. Time of day

C. Customer date of birth

D. Account Domain

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

A. Similar Items

B. Trending

C. Co-Browse

D. Collaborative Filtering

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

Which two items can be included in the total engagement score calculation?

A. Identity merge date

B. Visits

C. Actions

D. Time of Day

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A. 25 filters and 25 goals

B. Unlimited300 total between filters and goals

C. 64 total between filters and goals

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A. Single view of customer

B. Unified customer profile

C. Unified view of customer

D. Single Source of Truth

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A. Rule Based Testing

B. Variation Testing

C. A/B Testing

D. Time Based Testing

How many days after the date of upload will files be deleted from the SFTP?

A. 180 days

B. 30 days

C. 60 days

D. 90 days