Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that
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correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment
once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A.

Data Filter

B.

Filter Activity

C.

SQL Query Activity

D.

Filtered Group

Which type of data can a subscriber easily update via the Profile Center? (Choose 2)

A.

Email Address

B.

Data Extension Fields

C.

Order History

D.

List Attributes

Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a
data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily
from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A.

Schedule Starting Source > Data Extract Activity > File Transfer Activity

B.

File Drop Starting Source > SQL Query Activity > File Transfer Activity

C.

Schedule Starting Source > SQL Query Activity > File Transfer Activity

D.

File Drop Starting Source > Data Extract Activity > File Transfer Activity

In order to import into an data extension using "add" or "update" command what must it contain?

A.

Primary Key

B.

Email address

C.

Subscriber Key

D.

Subscriber Last name

Some of the best practices for interacting with potential and active subscribers include get permission, but
remember permission expires over time and has a half life. What are some other best practices for interacting
with potential and active subscribers? (Choose 3)

A.

Keep SPAM complaints under 10%

B.

Keep SPAM complaints under .01%

C.

Make unsubscribe easy and honor immediately

D.

Email never mandatory for customer interaction

E.

Accurately identify the sender in the header information.

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming
lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the
campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A.

Data Extract Activity

B.

SQL Query Activity

C.

Send Definition

D.

Filters

An email marketing team is setting up a campaign to message customers who register for an event. The
registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates
made to the customers’ registration information will be reflected in the same file.
How should the import of event registration data be configured?

A.

Use the Import Activity to overwrite the records in the data extension.

B.

Use the Import Wizard to add new records into the data extension.

C.

Use the Import Wizard to overwrite the records in the data extension.

D.

Use the Import Activity to add new records into the data extension.

A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the
Region Attribute.
What tool will produce this audience?

A.

SQL Query Activity

B.

Audience Builder

C.

Filters

D.

Send Flow

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What
information does the associate need to provide in order for the email to pass validation? (Choose 2)

A.

Profile Center URL

B.

Company Website URL

C.

Physical Mailing Address

D.

Terms and Conditions Policy

What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A.

Design for Mobile

B.

Put most important info in upper left quadrant...position logo, call to action.

C.

Plan for blocked images....use HTML text and web safe fonts....include alt tags

D.

Test and test again.

E.

Use A/B Testing to see which email works best