An email marketer is writing the next send's subject line. What can the marketer do to make the subject line
more effective? (Choose 2)

A.

A/B test the effectiveness of different subjects

B.

Include information relevant to the message in the subject line

C.

Include "RE:, "FWD:" "etc." to get reader's attention

D.

Keep the subject text between 50 to 100 characters long

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master
data extension for all of their subscribers. When a subscriber opts in to receive communications, they will
receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

A.

Create a Boolean field for each communication type in the data extension and update the Profile Center.

B.

Create suppression lists for each communication type, and associate the suppression list on the send
definition.

C.

Create separate data extensions for each communication type and customize the subscription page.

D.

Create publication lists for each communication type, and associate the publication list on the send
definition.

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that
matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A.

The email will be sent to the email address stored on the data extension.

B.

The email will be sent to the email address stored on the All Subscribers List.

C.

The email will be sent to the field marked as the Primary Key.

D.

The email will be sent to the Subscriber Key on the All Subscribers List.

What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in
an email? (Choose 2)

A.

The subscriber is unsubscribed from the publication list applied to the send

B.

The subscriber is added to the enterprise global unsubscribe list

C.

The subscriber is deleted completely from the sending account

D.

The subscriber is removed from the List used for the Send

What can you test with A/B Testing?

A.

Subject Lines

B.

Email Message

C.

Content areas

D.

From Name

E.

Dates and Times sent out

F.

All of the above

What 3 options are available to create a template in the marketing cloud? (Choose 3)

A.

Content Builder

B.

Template Editor

C.

Paste HTML

D.

Mobile Template Editor

What is required on an email message by the United States CAN-SPAM Act? (Choose 2) 

A.

Any Mailing Address

B.

Physical Mailing Address

C.

A way to Unsubscribe

D.

A link to the sender's website

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are
concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has
purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A.

Sender Profile

B.

Send Classification

C.

Delivery Profile

D.

Send Definition

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be
reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data
extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A.

Enter the email addresses to receive proofs, and then select the specific records from a list or data
extension whose rendering should be sent.

B.

Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."

C.

Create a Test data extension that contains the five content variations the two team members need to
validate.

D.

Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"

What is triggered automation?

A.

An automation that is triggered based on a schedule that has been defined

B.

An automation that is initiated when a designated value in a data extension is changed

C.

An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder

D.

An automation that triggers an email to be sent based on a user Initiated Email definition