A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A. Campaigns
B. Sender Profile
C. Tabs
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?
A. DoNotTtad preferences
B. Bounced contacts from previous sends
C. Suppressed contacts from contact deletion
Explanation: The correct answer is B because bouncedcontacts from previous sends are excluded from future sends by default, unless they are reactivated. DoNotTrack preferences only affect tracking data, not sending. Suppressed contacts from contact deletion are not relevant because the data extension contains the audience for the send.
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A. Fire Event
B. Import File
C. File Transfer
Explanation: File transfer is the activity that is missing from the automation. Filetransfer is used to move files from one location to another, such as from Marketing Cloud to an SFTP server. Without this activity, the data extract will create a .csv file in Marketing Cloud, but it will not send it to the SFTP server. Fire event is usedto trigger a journey or an automation from another automation. Import file is used to import data from a file into a data extension.
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasingexperience, NTO wants to send a customized 'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A. Journey Builderand Behavioral Triggers
B. Automation Studio and Path Optimizer
C. Automation Studio and Journey Builder
Explanation: Automation Studio and Journey Builder can be used to accommodate this request. Automation Studio can be used to create an automation that runs daily and injects new records from the data extension into ajourney. Journey Builder can be used to create a journey that sends a customized ‘congratulations’ email immediately after entry, and then waits for 14 days before sending a review request email. Journey Builder and Behavioral Triggers would not work because behavioral triggers are based on web or mobile app activity, not purchase data. Automation Studio and Path Optimizer would not work because path optimizer is used to test different paths within a journey, not different product recommendations.
Northern TrailOutfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?
A. Add each Send Email activity to different steps in an automation.
B. Include a Verification activity between each step of an automation.
C. Add each Send Email activity to a single step in an automation.
Explanation: Adding each send email activity to different steps in an automation ensures that each email is fully sent before the next email begins sending. The automation will wait for the completion of each step before moving on to the next one. Including a verification activity between each step is unnecessary and may cause errors. Adding each send email activity to a single step in an automation will send all emails at the same time.
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. In the step with the two SQL activities, place a wait step between them.
B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
Explanation: If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and updatethe data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?
A. Configure Journey Settings to 'allow no re-entry.
B. Configure Journey Email Send to dedupe on email address.
C. Configure Journey Entry Event to 'allow no re-entry.'
Explanation: Configuring the Journey Entry Event to ‘allow no re-entry’ will ensure that subscribers who have made recent purchases will only receive a thank you email the first time they show up in the file drop. This will prevent them from receiving duplicate emails if they make multiple purchases. [Source: Trailhead]
Northern trail Outfitters’ marketing department wants to review lastyear’s holiday engagement to this year’s engagement.
What should they use to access the historical engagement data?
A. SQL activity using data views
B. Audit Trail extract
C. Tracking Data extract
A marketer needs to send emailsto all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
A. Based on Recipient test Data Extension
B. Based on Subscriber Preview List or Data Extension
C. Based on Preview
Explanation: Based on Subscriber Preview List or Data Extension is a Preview & Test Content Personalization option that allows marketers to preview how an email will look for different subscribers based on their personalization attributes anddynamic content rules. Marketers can select a list or data extension that contains the subscribers they want to preview, and then use the arrows or search function to navigate through the different previews.
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations. Which journey type is best suited to run this test?
A. Single Send
B. Multi-Step
C. Transactional Send
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