What is the timeline for which an unsubscribe request must be honored and processed as outlined by the
CAN-SPAM Act?

A.

5 business days

B.

30 calendar days

C.

10 business days

D.

24 hours

A bank wants to send a series of emails to customers who open a new savings account. The first email is sent
immediately after the account is opened to confirm the action. The second email is sent one day after the
account is opened. The third email is sent five days after the account is opened only if the customer has not
made a new deposit. The final email is sent ten days after the account has been opened and the customer still
has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not
opened any emails. The data is stored in two data extensions. The bank has two versions of each email:
English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

A.

Use Query Activities

B.

Use Drag and Drop Segmentation to create data filters

C.

Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

D.

Use Drag and Drop Segmentation to create data filters, and the use Filter activities

A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)

A.

Report results delivery location

B.

Report results file format

C.

Error report log location

D.

Date range parameters

E.

Error handling parameters

A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT
been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her
email is NOT available for selection. In which three send processes should an email have an "Approved"
status prior to send? Choose 3 answers

A.

Triggered Sends

B.

Scheduled Sends

C.

Test Sends

D.

A/B Tests

E.

Send Previews

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its
myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a
higher rate of conversion.
How can this be accomplished most efficiently?

A.

A series of A/B tests to determine the number of emails.

B.

Automation Studio with three separate Welcome automations.

C.

Journey Builder using a Random Split with three branches.

D.

Journey Builder using a Decision Split with three branches

What is a function of the Content Detective tool?

A.

It helps guarantee placement of emails into the inbox

B.

It helps display content in a content box

C.

It helps identify spam triggers in email content and subject lines

D.

It helps track customer traffic generated by content areas within a email

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use
HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with
limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing
basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content
Builder? Choose 2 answers

A.

Emails can be formatted for desktop and mobile without extra coding.

B.

One template can only be used for one email, maintaining brand standards.

C.

HTML developers are needed to build templates, but not emails.

D.

Templates provide the ability to create email messages using content blocks.

To import a data extension utilizing the add and/or update command what must it contain?

A.

Primary Key

B.

Secondary Key

C.

Subscriber Key

D.

Email Address

A team wants to import a file with column names that do not match the fields into a data extension. What step
is needed to align the file data to the field names in the data extension?

A.

Choose the appropriate date format

B.

Map the attributes in the file

C.

Name the new import definition

D.

Select the delimiting character

Select three true statements about Content Detective?

A.

Scans subject line and email body for spam triggers

B.

Will remove invalid email address

C.

Does not scan HTML code

D.

Offers resolutions