A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A.

Include a phone number to call.

B.

Include the mailing address of the sender.

C.

Ensure an opt-out link is present.

D.

State why the subscriber is receiving the email

What are the ways that data can be imported into the marketing cloud? (Choose 3)

A.

Import Activity

B.

Import Wizard

C.

API

D.

Query Activity

What are some things you should automate as an email marketer?

A.

Automate a welcome program.....use automatic email marketing drip campaign and tie in social
channels like Facebook and Twitter.

B.

Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.

C.

Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run
campaigns based on behavior.

D.

Implement Customer satisfaction programs.

Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike.
The executive team would like the marketing team to slowly send emails throughout the day to avoid
customers waiting on hold.
Which feature should the marketing team use to achieve this?

A.

Send Flow

B.

Send Email Activity

C.

Send Throttling

D.

Triggered Send

Which metric is the measure of emails rejected by a server due to permanent conditions such as "user
unknown" or "domain not found"?

A.

Soft Bounce

B.

Validation Error

C.

Unsubscribed

D.

Hard Bounce

Which feature can a marketer use to individualize content in an email? (Choose 3)

A.

Specialized content

B.

Audience Segmentation

C.

Predictive content

D.

Personalization string

E.

Dynamic content

What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A.

Style Block

B.

Code Snippet

C.

Script Activity

D.

Free Form Code Block

A data administrator is creating a new data extension to store product catalog data. Character length limit is
specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A.

To ensure data integrity

B.

To determine the correct data type

C.

To optimize import process speed

D.

To save the data extension

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML
code by using the Insert Tools? (Choose 2)

A.

Email Open Tracking

B.

Stored Content Boxes

C.

Link tooltips

D.

Physical Mailing address

If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A.

15%

B.

10%

C.

5%

D.

20%