After sending an initial 'welcome' email, Northern Trail Outfitters needs to configureJourney Builder to continue a customer acquisition journey after a purchase is made on its website. Which type of activity should be used?
A. Engagement Split
B. Behavioral Trigger
C. Wait Until Event
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
A. Continue monitoring the bounce rate for changes.
B. Remove the bounced addresses before the next send.
C. Nothing — bounce rates up to 30% are acceptable.
Explanation: Removing thebounced addresses before the next send is a best practice to uphold the sender reputation and avoid being marked as spam. Bounce rates above 10% are considered high and can negatively affect the deliverability and engagement of email campaigns. [Source: Trailhead]
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?
A. Configure Eastern Content Tagging to automatically tag stock art.
B. Import a metadata tag index for the stock art so the images are searchable
C. Select categories and content type from the import dropdown when importing images.
Explanation: To make locatingappropriate images easier, you can import a metadata tag index for the stock art so that the images are searchable by keywords. You can create a CSV file with columns for file name and tags, and then import it into Content Builder.
Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
A. Two fields with ''Email Address data type
B. Failure to choose the send classification
C. Incorrect Sending Relationship
Explanation: The sending relationship determines which field in the data extension is used as the subscriber key and email address for the send. If the sending relationship is incorrect, the send will fail because Marketing Cloud cannot identify the recipients
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. Ensure the 'Optimize for Gmail' checkbox is selected.
B. Ensure characters in the CSS tags are limited to 16kB.
C. Ensure fallback content has been configured for Gmail.
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.
Which feature should NTO use?
A. Einstein Copy Insights
B. Einstein Content Selection
C. Enhanced Dynamic Content
Explanation: Einstein Content Selection is the feature that NTO should use tobuild a welcome journey for new customers with dynamic content in each email. Einstein Content Selection allows marketers to create personalized content for each customer based on their behavior and preferences, and also include assets that are automatically optimized based on real-time performance data. Einstein Content Selection can be used with Content Builder to create dynamic content blocks that can be inserted into emails and journeys.
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A. Tracking tab in Journey Bulkier
B. Overview tab in email Studio
C. Pending tab in Content Builder
Explanation: Tocancel the send after it was scheduled, you should navigate to the overview tab in email studio. There, you can see all your scheduled sends and cancel them if needed. You can also edit or reschedule your sends from this tab.
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
A. Use Email Address as Subscriber Key.
B. Select 'Deduplicate by Email' checkbox.
C. Mark the field as the Primary Key.
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Whereshould the Internal look to find this Information?
A. Automation Studio > Activities
B. Content Builder > Recent Sends
C. Email Studio > Overview
Explanation: Content Builder > Recent Sends is the correct answer. This option allows you to view the delivery rate and other metrics of the most recent email sends from your business unit. You can also drill down into each send to see more details, such as the number of delivered, bounced, opened, or clicked emails. Automation Studio > Activities is not a validoption, as this option only shows the status and schedule of your automation activities, not the metrics of your email sends. Email Studio > Overview is not a valid option either, as this option only shows the summary and trend of your email performance across all business units, not the specific metrics of your recent email sends. You can learn more about this in the [Email Reporting Tools] module on Trailhead.
Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to thewebsite?
A. Send Throttle
B. Sender Authentication Package
C. Web Collect Sign-Up Form
Explanation:
The configuration that should help with limiting aspike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidthlimit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature thathelps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email
sends.
References := 1: Send Throttle - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Emaillimitations in marketing cloud - Salesforce Developer Community 4: Sender Authentication Package - Salesforce : Web Collect Code Samples - Salesforce
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