A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop
an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A.

Require customers to provide their email address when calling customer service.

B.

Create an in-store SMS campaign that offers a discount for opting in.

C.

Have customers opt in to email before they can shop online.

D.

Ask for an email address when a customer makes a purchase in-store.

The marketing team would like to remind customers they can receive 10% off all purchases they make during
the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team
use to send an email notification to customers based on a subscriber specific date?

A.

AMPscript

B.

Data relationships

C.

Data Extract Activity

D.

Playbooks

What is a true statement about Automation Studio?

A.

A workflow is comprised of steps, and within each step are activities

B.

When multiple activities are in a single step, the activities are executed one at a time

C.

Activities supported in Automation studio must first be defined in the Email Application

D.

There is a limit to the number of activities and steps that can be placed in a workflow

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during
the Send Preview?

A.

Confirm that each content area specified in the dynamic content rules exists.

B.

Identify phrases like "click here" or "Free!" that could be marked as spam.

C.

Ensure subscriber status at the time of send is Subscribed or Bounced.

D.

Ensure subscribers have not unsubscribed or are undeliverable.

NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to
be responsive. Which two techniques should be used? Choose 2 answers

A.

Include @media query CSS in the email

B.

Use a Basic, Empty or Themed Template in Content Builder

C.

Use inline CSS styling on all HTML elements

D.

Include style="display:block" on all images

NTO completed a data review process and discovered their data extension folders contain hundreds of filtered
data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences
that are created for sending?

A.

Filter Activity

B.

Data Filter

C.

SQL Query

D.

Filtered Group

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any
promotional email with the subject line "NTO Spring Sale."
What feature should be used to target these members?

A.

Email Send Report

B.

Group Refresh

C.

SQL Query Activity

D.

Engagement Split

Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare
the open and click-through rates across the emails.
Which feature will enable this?

A.

Include Measures within a Filter

B.

Email Comparison Report

C.

Email Send Report

D.

Compare Email Sends on the Tracking page

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs
to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A.

Include a "Contact Us" link in the footer.

B.

Use a clear "From" name that is easily recognized.

C.

Include a physical mailing address of the company.

D.

Use animated emojis in subject lines to draw the eye

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The
university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from
Tracking in Email Studio?
Choose 2 answers

A.

Subscribers who click on a specific link

B.

Performance data on the Overview tab

C.

Number of clicks from mobile devices

D.

Images showing how the email rendered on different devices