Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settings
C. ConfiguredAlert Manger Settings
Explanation: Automation Notification Settings allow marketers to configure email notifications for automation activities, such as data imports, data exports, or SQL queries. Marketers can choose to receive notifications for all activities, only failed activities, or none. [Source: Trailhead]
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
A. Implementan SAP with Private Domain and a Dedicated IP.
B. Request three Dedicated IPs to spread out the sending volume.
C. Request a Private Domain to leverage SPF and DKIM authentication.
Explanation: Implement an SAP with Private Domain and a Dedicated IP is thecorrect answer. An SAP (Sender Authentication Package) is a feature that enables you to use your own domain in your email links, images, and reply addresses. A private domain is a domain that is exclusive to your account and not shared with other customers. A dedicated IP is an IP address that is assigned only to your account and not shared with other customers. By implementing an SAP with a private domain and a dedicated IP, you can improve your sending reputation and deliverability by ensuring that youremails are authenticated and not affected by other customers’ sending practices. You can learn more about this in the [Email Deliverability] module on Trailhead.
The Northern TrailOutfitters (NTO) marketers want to easily track the performance of NTO's
interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
A. Export the journey email analytics.
B. Define a goal for eachjourney.
C. Review opens and clicks activity summaries.
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. Mark the field as the Primary Key.
B. Mark the data extension as Sendable.
C. Use Email Address as Subscriber Key.
Explanation: marking the field as the Primary Key is what a marketer should do to ensure the Email Address field values are unique in a data extension. A primary key is a field or a combination of fields that uniquely identifies each row in a data extension.If a field is marked as a primary key, it cannot have duplicate values or null values. Marking the data extension as Sendable or using Email Address as Subscriber Key does not ensure uniqueness of field values.
Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update thedata extension?
A. Is Sendable
B. Nullable
C. Primary Key
Explanation: A data extension that is used for a SQL Query Activity must have a primary key. The primary key ensures that each record is unique and can be updated by the query. The Is Sendable and Nullable settings are not required for a SQL Query Activity, but they affect how the data extension can be used for sending emails and storing null values.
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m. Which method meets their needs?
A. Report Scheduling in Datorama Reports
B. File Transfer Activity in AutomationStudio
C. Report Definition Activity in Automation Studio
Explanation: File Transfer Activity in Automation Studio is the method that meets their needs. File Transfer Activity is an activity that allows you to move files from one location to another, suchas from Marketing Cloud to an SFTP server or an AWS S3 bucket. You can use this activity to schedule automatic delivery of pivot table data to an AWS S3 bucket every Monday at 6:00 a.m. Report Scheduling in Datorama Reports is a feature that allows you toschedule reports to be sent via email or Slack, but not to an AWS S3 bucket. Report Definition Activity in Automation Studio is an activity that allows you to create and run reports based on data views, but not to deliver them to an AWS S3 bucket.
Northern Trail Outfitters (NTO) is launching a post-purchase campaignthat email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. An Interactive Email Form that links to a confirmation page
B. A Salesforce Survey block called in by an AMP script function
C. An all-to-action button that links to the feedback form
Explanation: An Interactive Email Form is a type of content block that allows marketers to create and embed a form within an email. The form can collect information from subscribers, such as feedback, preferences, ratings, etc., without requiring them to leave their inbox. The form can also link to a confirmation page or another email after submission. An Interactive Email Form can increase the response rate by making it easy and convenient for subscribers to provide feedback.
A marketer needs to send emails to the creative team for proofing as part of an email campaign. Which feature should help achieve this as an automatic flow?
A. ContentBuilder Approval Workflow
B. Einstein Approval Workflow
C. Subscriber Preview
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A. Engagement Split
B. Frequency Split
C. Scoring Split
Explanation: Engagement Split is the Journey Builder activity that NTO should use. Engagement Split is an activity that allows you to split contacts based on how they interacted with a previous email send, such as opened, clicked, or converted. You can use this activity to include specific content for your most engaged customers and different content for your least engaged customers. Frequency Split is an activity that allows you to split contacts based on how often they have received messages from your account.
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
A. Use a Guided Send toperform a test send to Internal users using subscriber data.
B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.
Explanation: Using Preview and Test, selecting a targeted subscriber, and sending the email to internal team members is what NTO should do to build confidence in its dynamic email capabilities. Preview and Test is a feature that allows you to preview how your email will look for different subscribers based on their data and personalization. You can also send a test email to yourself or other internal team members to verify the content and functionality of your email. Using a Guided Send to perform a test send to internal users using subscriber data would also work, but it would consume tracking data and affect reporting. Using CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs would not be feasible or efficient.
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