Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

A.

Updating or creating Salesforce CRM objects or records.

B.

Extracting data from an Audience data extension for analysis.

C.

A/B/N testing as part of the workflow to conduct timing and creative tests.

D.

Criteria setting to segment contacts based on behavior using SQL.

E.

Goal setting to have the system listen to see if users met the goal.

An email marketing team has been tasked with building a new email that pulls in personalized content based
on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?

A.

Preferences, Value, Operator, Lists

B.

Lists, Value, Operator, Images

C.

Customers, Value, Operator, Content

D.

Attribute, Value, Operator, Content

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens
or a store closes.
How can this be achieved?

A.

Create an automation to begin when Information changes on a store object using a workflow rule.

B.

Create a scheduled automation to import the file on a recurring basis with store information.

C.

Create a file drop automation to import the file when placed on the specified directory on the Enhanced
FTP.

D.

Create a file drop automation to initiate when the store's data extension is updated via import.

What are three tactics for subscriber growth? (Select 3)

A.

General Email Sign-up

B.

Online Newsletter

C.

Sign up requests specific to various sections of a website

D.

Email capture via Facebook

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong
landing page for a particular campaign.
Which option minimizes the impact of this error?

A.

Send another email to the same subscribers containing the correct link.

B.

Update the link in the stored email content and it will be pulled in automatically.

C.

Locate the job under Tracking and update the URL in the Job Links tab.

D.

Have Support recall the email if it has not yet been opened by a subscriber.

Other than an image a file must be XX MB or less in size?

A.

5MB

B.

B 25 MB

C.

1 MB

D.

1 KB

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an
external system. A marketer wants to create a data extension for sending email campaigns. What steps would
the marketer take when creating the data extension? (Choose 2)

A.

Check the "Is Sendable" option

B.

Set the column representing the Subscriber Key as a Primary Key

C.

Set the Email address column as a Primary Key

D.

Relate the Email address to the Suscriber Key

What are 2 ways to improve deliverability?

A.

Buy an email list from a trusted source

B.

Add your company's name to the subject line

C.

Make the From Name and Address recognizable

D.

Add how they subscribed to the list at the bottom of the email

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can
the marketer do to accomplish this task?

A.

Create an Import Activity and execute it manually

B.

Create an Import Activity to use in a workflow in Automation Studio

C.

Create an import using the Import Wizard in the Email Application

D.

Create an import using the Import Wizard in Automation Studio

How is Primary Key used?

A.

Primary Key is used when defining a Send Relationship

B.

Primary Key is the unique value to identify a subscriber

C.

Primary Key identifies a row or a field in a data extension as unique

D.

Primary Key prevents data from being overwritten in a data extension