Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasonsare related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?
A. List-Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe
Explanation: List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account. [Source: Trailhead]
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
A. Einstein Engagement Frequency
B. Send Throttling
C. SenderAuthentication Package
Explanation: Send throttling can help NTO achieve this send while keeping deliverability metrics in mind by limiting the number of emails sent per hour to each ISP or domain. Einstein Engagement Frequency can help optimize the sendfrequency for each subscriber, but not for each ISP or domain. Sender Authentication Package can help improve sender reputation and email deliverability, but not address the issue of sending a large volume of emails at once
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color. Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insights
Explanation: Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns. [Source: Trailhead]
A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units. How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A. Select the Edit Globally permission option.
B. Select the View and Send permission option.
C. Make a copy in each business unit to allow local edits.
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shoppingexperience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red background
B. Replace call-to-action with interactive EmailForm
C. A Salesforce Survey block called in by an AMPscript function.
Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included specialevents and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?
A. Reference Content Block
B. Dynamic Content Block
C. Einstein Content Selection
Explanation: A Reference Content Block is a type of content block that allows marketers to reference another content block within an email. This means that any changes made to the referenced content block will automatically update in all emails that use it. A Reference Content Block is useful for including content that changes frequently or needs to be consistent across multiple emails, such as special events or offers.
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
WhichMarketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integration
B. Tracking Extracts
C. Report Snapshots
Explanation: Tracking Extracts are a type of data extract activity that allows marketers to export tracking data from Marketing Cloud to an external system, such as a dashboard or a data warehouse. Tracking Extracts can be configured to include various types of tracking data, such as email sends, opens, clicks, bounces, unsubscribes, etc. Tracking Extracts can be combined with a File Transfer activity and an Automation Studio workflow to transfer the extracted file to the desired location on a daily basis.
NorthernTrail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
A. Leverage a Smart Capture block
B. A double opt-in at signup
C. Add CAPTCHA validation to the form
Explanation: A double opt-in at signup is the best way to make sure email addresses are valid before adding them to the audience, as it requires the subscriber to confirm their email address by clicking on a link sent to their inbox. This ensures that the email address is not fake, misspelled, or belongs to someone else. A double opt-in also helps to build trust and consent with the subscriber. A Smart Capture blockor a CAPTCHA validation would not verify the validity of the email address, but only capture or filter the input from the form.
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber ina data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?
A. Save the data extension in the Test Folder.
B. Create the data extension as 'Is Testable'.
C. Associate the dataextension to the Campaign.
Northern Trail Outfitters (NTO) sends a birthday coupon during thesubscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?
A. Journey Builder and EngagementSplit
B. Automation studio and Query Activity
C. Salesforce CDP and Einstein Engagement Scoring
Explanation: Journey Builder and Engagement Split are no-code features that can be used to accomplish this scenario. Journey Builder is a tool that allows marketers to create personalized customer journeys across channels and devices. An Engagement Split is a type of decision split that evaluates how a subscriber interacted with an email, such as opening or clicking. Based on the outcome, the subscriber can be routed to different paths in the journey.
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