A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the
system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found."
Which two steps should resolve the issue? Choose 2 answers

A.

Use the Import Wizard to point to rename the file on the FTP.

B.

Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

C.

Ensure the name of the file in the Import Activity matches the file name on the FTP.

D.

Change the file format from "comma separated value" to "tab delimited."

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A.

Use double Opt-in to avoid getting blacklisted.

B.

Maintain a consistent "From Name"

C.

Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS,
and exclamation points!!!

D.

Consider Subscriber engagement....send only to most engaged subscribers.

E.

Email sign-up on website.

F.

Use email templates

A marketer is importing a file using the import wizard and wants to ensure that only new records are added
during the import process. How can the marketer achieve this? (Choose 2)

A.

Ensure that the data extension contains a primary key

B.

Select the update type Add and Update

C.

Select the update type Overwrite

D.

Select the update type Add Only

A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)

A.

Order History

B.

Email Address

C.

Data Extension Fields

D.

List Attributes

Which tactic will improve deliverability for a new sender?

A.

Send email during the holiday season when new senders are less likely to be detected

B.

Send email to a minimum of 35,000 subscribers per ISP per day

C.

Send email to ISPs that have been notified of the new sender

D.

Send email to the most active and engaged customers

A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers

A.

Select the update type "Overwrite"

B.

Ensure the data extension has a Primary Key

C.

Select the update type "Add and Update"

D.

Select the update type "Add Only"

A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?

A.

Change the URL Expiration in Email Administration

B.

Update the link using AMPscript

C.

Resend the email with the correct link

D.

Change the link in Job Links under Tracking

What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

A.

Manages how subscribers receive different categories of emails.

B.

List of subscribers that don't want to receive your communications.

C.

Examples are Newsletters, advertisements and alerts.

D.

Are used with email messages and SMS messages.

E.

Are used with guided sends, user-initiated, and triggered emails.

F.

an understanding of Data Extensions and Web Service API's may be required.

A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of
subscribers.
How should the marketer proceed?

A.

Select the “Preview” tab within the Classic Content tool.

B.

Create a user-initiated email to send to the list of subscribers.

C.

Use the Test Send tool to trigger copies of the email.

D.

Using the Subscriber Preview tool, cycle through the list of subscribers.

Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)

A.

To save the data extension

B.

To optimize import process speed

C.

To ensure data integrity

D.

To determine the correct data type