Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation
process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and
non-loyalty members.
How should NTO build the email?

A.

Create dynamic content with a SQL Query activity.

B.

Create a template-based email using dynamic content.

C.

Create multiple versions of the email for loyalty and non-loyalty members.

D.

Create a template and lock content In the template

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?
Choose 2 answers

A.

Plan for content to be used cross-channel, eliminating duplicates.

B.

Create folders for each type of uploaded content.

C.

Import all content up front, rather than piece by piece.

D.

Optimize the way content is stored with a naming convention

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference
information. Various segments are created from the Master Subscriber data extension and each segment will
need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A.

SQL Query Activity

B.

Segment Activity

C.

Filter Activity

D.

Data Extract Activity

To make a data extension sendable what must it contain. (Select Two)

A.

Email Address

B.

Primary Key

C.

Subscriber Key

D.

Link ToolTip

A marketer wants to use personalization strings to create individualized content for an upcoming send. What
would the marketer need to know to understand how to use personalization strings? (Choose 3)

A.

Personalization strings are case sensitive

B.

Personalization strings are noted by two sets of double percent symbols

C.

Personalization strings can appear in the subject line or body of the email

D.

When using subscriber data, the attribute or field should have a default value

E.

Personalization strings are limited to profile attributes

A national landscape company wants to send targeted emails to customers to remind them of their upcoming
lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the
campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which tool can be used to segment the data? (Choose 2)

A.

Drag & Drop Segmentation

B.

Data Extract Activity

C.

Send Definition

D.

Query Activity

How do you access the Email Application in the Exact Target IMH? (Choose 2)

A.

Access the Email Application through the Exact Target Marketing Cloud Drop Down.

B.

Click Email.

C.

Click Campaigns and Reports

D.

Click the App Selector in Exact Target

Which of the following is not a valid data type of list model?

A.

Numeric

B.

Text

C.

Decimal

D.

Date

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information
between both of the systems. In order to remain compliant, they would like to update Marketing Cloud
subscription status weekly based on unsubscribes from the other system.
Which solution should they use to maintain subscriber status?

A.

Import unsubscribes into a data extension, then update status with a query.

B.

Create an automation triggered on unsubscribes from the other system.

C.

Create a suppression workflow for the unsubscribed accounts.

D.

Import unsubscribes with the appropriate status into All Subscribers.

A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in
the Region Attribute. Which tool will produce the audience?

A.

Audience Builder

B.

Drag and Drop Segmentation

C.

Query Activity

D.

Guided Send