Which action will the Validate tool complete when initiated?

A.

Ensure subscribers have not unsubscribed or are undeliverable

B.

Confirm that each content area specified in the dynamic content rules exists

C.

Identify phrases like "click here" or "Free!" that could be marked as spam

D.

Ensure subscribers status at the time of send is Subscribed or Bounced

Northern Trail Outfitters wants to display different content areas based on the subscriber data
Which two features can be used to accomplish this? (Choose two.)

A.

Personalization Strings

B.

Profile Mapping

C.

AMPscript

D.

Dynamic Content

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a
subscriber when using a personalization string to display the First_Name field in a data extension. How can
the Marketer most easily achieve this during creation of the data extension?

A.

Ensure the Nullable box is not checked for the First_Name field

B.

Fill in the source data with "Valued Customer" for each blank First_Name field

C.

Mark First_Name as the Primary Key

D.

Make "Valued Customer" the Default Value for the First_Name field

A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to
send? (Choose 3)

A.

A/B Tests

B.

Scheduled Sends

C.

Send Previews

D.

Triggered Sends

E.

Test Sends

When deploying a send to its customers, a marketing team would like to send to its own team members also.
However, the team does not want the team members' open and click behavior to affect the tracking metrics of
the send. Which two steps must be completed when creating the data extension to address this need? Choose 2
answers

A.

Mark the "Is Testable" checkbox

B.

Mark the "Is Sendable" checkbox

C.

Define the Send Relationship by email address

D.

Set the Email Address as the Primary Key

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make
the list available to some, but not all, of the business units. Which feature can be used to restrict users from a
business unit from accessing the Master Customer list?

A.

Business Unit Access Permissions

B.

Date/Time Range fro Access

C.

Shared Data Extension

D.

User Roles and Permissions

What is a true statement about Subscriber Key? (Choose 3)

A.

Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when
populated with a value other than an email address

B.

Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
Subscriber Key and Primary Key are interchangeable terms

C.

Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or
another unique value

D.

Subscriber Key determines what update types will be available when importing data

Which type of content can an email content box contain? (Choose 3)

A.

Dynamic

B.

Static

C.

Freelance

D.

A/B Testing

E.

Smart Capture

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A.

Subscribers who have opened an email in the past 30 days.

B.

Subscribers within a 30-mile radius of a zip code.

C.

Subscribers who have submitted spam complaints in the last week.

D.

Subscribers who have not clicked in the past three months

A company has one million subscribers. The company has a Master data extension that contains information
about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty
information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A.

A scheduled automation to import a file containing all of their subscribers.

B.

A scheduled automation to occur every 15 minutes to ensure the data is current.

C.

A file drop automation to execute an import every time a record is updated or added.

D.

A scheduled automation to import a nightly file of updated or changed records