A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the
NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber
clicks One-Click Unsubscribe?
Choose 2 answers

A.

Subscriber can choose to resubscrlbe to the list used for the send.

B.

Subscriber can choose to be unsubscribed from all NTO publications.

C.

Subscriber can choose which publications to unsubscribe from.

D.

Subscriber can choose to be removed from the data extension.

Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

A.

Use one file type for all images in the email.

B.

Keep total weight with images at 800KB or lower.

C.

Increase DPI and file size for image display.

D.

Rely on image-only emails to engage subscribers

A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A.

Footer

B.

Email Body

C.

Envelope Content

D.

Link Content

Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of
these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A.

Delivery Profile

B.

Sender Profile

C.

Send Classification

D.

Send Definition

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file
sent via email.
Which results file format is available for selection when generating this report?

A.

Data File (.csv)

B.

Image File (.jpg)

C.

Word Document (.docx)

D.

Compressed File (.tar.gz)

Which of the following segmentation tools can be used for both lists and data extensions?

A.

Data Filters

B.

Query Activities

C.

Groups

D.

Measures

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its
fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update
preferences.
In this scenario, what best practice was achieved?

A.

Opting customers in automatically

B.

Personalized recommendations

C.

Sending multiple emails in one day

D.

Preventing customers from opting out

A marketer is building a highly personalized email that is sent daily to one million subscribers. The data
needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

A.

Profile Management

B.

File Triggers

C.

SQL Query Activities

D.

Data Filters

A marketing manager needs to evaluate two creative versions to determine which is more effective in
increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers

A.

The test administrator selects the desired audience test segment sizes.

B.

The test administrator manually selects the version to send to the remainder.

C.

The system automatically sends the winning version to the remainder audience.

D.

The test administrator chooses which subscribers to place in each audience.

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this,
NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write
the HTML and CSS Code needed to create responsively designed emails. Which option would add the code
that was created outside of the Salesforce Marketing Cloud to the email?

A.

Web Paste

B.

Text only

C.

Template Based

D.

HTML Paste