Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email
sent from a list?

A.

The subscriber is automatically redirected to the subscription center to unsubscribe from publications

B.

The subscriber is automatically unsubscribed from All Subscribers at the enterprise level

C.

The subscriber is automatically unsubscribed from the business unit from which the send originated

D.

The subscriber is automatically unsubscribed from the list from which the send originated

A customer leverages transactional messages to send order confirmations. What type of message is most
suitable in this situation?

A.

Triggered Email

B.

Send Flow

C.

User-Initiated Email

D.

Test Send

What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact
Target?

A.

Allows you to create custom actions for your marketing.

B.

Allows you to create Email

C.

Allows you to access you most frequent tasks quickly

D.

Allows you to view past and pending emails.

What is a true statement about the Master Unsubscribe? (Choose 3)

A.

Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe

B.

Subscribers can be manually unsubscribed in Subscriber Properties

C.

Subscribers can Master unsubscribe themselves via the Subscription Center

D.

Subscribers can be Master unsubscribed via an import to All Subscribers

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when
importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data
in both of these fields?

A.

Make the First Name and Last name columns Primary Keys

B.

Ensure the Nullable property is unchecked for the First Name and Last Name columns

C.

Check the Nullable property for the First Name and Last Name columns

D.

Set up a default value for the column

What happens if you do not deal with bounce rates of 20% or greater?

A.

Your ISP will suspend your next send.

B.

Your ISP reputation will be impacted.

C.

The next time you send an email the offending emails will be dropped from the list.

D.

Nothing

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the
company's subscribers. What is a key component of optimized email design? (Choose 3)

A.

Build email templates with HTML Paste

B.

Ensure the email renders well in mobile apps

C.

Include an unsubscribe button

D.

Segment the email's target audience

E.

Included personalization and dynamic content

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM
compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with
current best practices?
Choose 2 answers

A.

Ensure opt-out mechanisms are operational for at least 30 days post-send.

B.

Process every individual's unsubscribe request within 14 business days.

C.

Include an unsubscribe link in the header or footer of emails.

D.

Ask the subscriber to log in to the Preference Center to confirm opt-out

What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

A.

they are like Suppression lists; list of subscribers that don't want to receive your communications.

B.

subscribers who have a status (active, bounced, held, unsubscribed)

C.

May be subscribers who want to continue receiving messages.

D.

You select an Exclusion List at the time of send

As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the
Shipping data extension and the Purchase data extension.What activity is designed to address this scenario?

A.

SQL Query Activity

B.

Filter Activity

C.

Group Refresh

D.

File Transfer Activity