What is an Automation Studio activity? (Choose 3)

A.

Wait Activity

B.

Send Email

C.

Triggered Send

D.

Transfer File Activity

E.

A/B Test Send Activity

Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be
used to accomplish this? (Choose 2)

A.

Profile Mapping

B.

AMPscript

C.

Dynamic Content

D.

Personalization Strings

The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a “batch and blast” newsletterThe second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)

A.

Use a substitution string to populate a subscriber’s name in the subject line.

B.

Use a substitution string to populate a photo of the subscriber in the header of the email.

C.

Change the color of the email background to match their subscribers’ preferred color of choice.

D.

Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to
increase the number of subscribers? (Choose 2)

A.

Offer email opt-in when customers create an account

B.

Use incentives such as a discount or free shipping to encourage opt-in

C.

Capture email addresses through the use of browser cookies

D.

Send emails to a purchased list with a request to opt-in

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A.

Subscriber Key

B.

Subscriber ID

C.

Data Relationship

D.

Send Relationship

Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping
tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be
uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to
customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

A.

Import File Activity > Send Email

B.

Import File Activity > File Transfer Activity > Send Email

C.

File Transfer Activity > Send Email

D.

File Transfer Activity > Import File Activity > Send Email

A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at
checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not
valid. The marketing team would like to implement an acquisition strategy to address this.
Which strategy should be used?

A.

Double Opt-In

B.

Website Signups

C.

List Detective

D.

Single Opt-In

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails
have the correct layout and logos?

A.

Email templates

B.

Preference Management

C.

Portfolio

D.

Data Extensions

What does Exact Target do to help protect your data when you log in? Choose 2

A.

Authenticate your browser

B.

Enter your username and password

C.

Click Send Activation Email button

D.

You must choose a long password with multiple characters.

What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A.

Welcome Series Playbook

B.

Birthday Email Playbook

C.

Customer Anniversary Email Playbook

D.

Marketing Playbook