Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its
subscribers. The second email in the series should send customers down a predetermined path based on click
activity within the first email. Which Journey Builder activity should be used?

A.

Engagement Split

B.

Filter Activity

C.

Decision Split

D.

Random Split

Which recipient option is available with Simple Send? (Choose 2)

A.

Group

B.

Data Filter

C.

Data Extension

D.

Audience

E.

List

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a
thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab
when creating the Smart Capture form? (Choose 2)

A.

Refresh the data filter

B.

Add to Data Extension

C.

Send the email via Triggered Send

D.

Add a new subscriber to a list

What are some of the best practices to drive engagement with email marketing? (Choose 3)

A.

segment your communications.

B.

integrate email marketing and CRM systems

C.

Design for Mobile

D.

A/B Testing to see what resonates.

E.

go Social

Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A.

Buy email lists

B.

Permission is specific to an address even if you know others.

C.

Opt-in via SMS in not Opt-in via email (And vice versa)

D.

Opt-ins are brand specific, don't share with other brands.

E.

In store loyalty programs

Northern Train Outfitters sends email order confirmations to customers who have made online purchases.
These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a
marketer use to classify a send under this CAN-SPAM classification?

A.

Send Classification

B.

Send Definition

C.

Delivery Profile

D.

Sender Profile

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is
the
system default File Location: Enhanced SFTP. The import has failed and the error is “File Not Found.”
Which two steps should resolve the issue? (Choose two.)

A.

Change the file format from “comma separated value” to “tab delimited.”

B.

Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C.

Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D.

Ensure the file to be imported is in the Import Folder on the Enhanced SFTP

A marketing team needs to narrow down a customer population of several million subscribers based on
eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation
with this scenario be accomplished?

A.

Data Extract Activity

B.

Audience Builder

C.

Drag and Drop Segmentation

D.

Profile Attributes

List 3 unsubscription methods?

A.

One-Click Unsubscribe

B.

Survey

C.

Reply Email

D.

Subscription Center

Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping
fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP
Account.
Which solution can be used to achieve this?

A.

Triggered Email in Email Studio

B.

Import Activity In Email Studio

C.

File Drop Entry Source in Journey Builder

D.

File Drop Starting Source in Automation Studio