A new data extension named "Orders" contains order data. One row is recorded for each customer's order.
Customers can place multiple orders. The data extension Orders relates to other data extensions. The data
extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement
accurately reflects the configuration of the Orders Data Extension?

A.

The OrderNumber field will be a Number data type field

B.

All fields in the data extension are nullable

C.

CustomerID will be used as the Primary Key

D.

OrderNumber will be used as the Primary Key

Which strategy will improve email deliverability? (Choose 3)

A.

Purge old or inactive email addresses

B.

Purchase lists from companies that guarantee users have opted in

C.

Ensure the spam complaint rate is between 1% and 3%

D.

Authenticate email to distinguish it from spammers

E.

Encourage subscribers to add the company's sending domain to their address books

When using a mobile-optimized template, what causes the mobile layout to display?

A.

The specific device that is used to view the email

B.

The screen size of the device that is used to view the email

C.

A subscriber attribute that dictates a mobile layout preference

D.

The email client detection tracking pixel

A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is
the recommended way to import the data?

A.

Data Extract Activity Interaction

B.

Import Subscriber Wizard

C.

Import Activity Interaction

D.

Manual Data Filter Refresh

According to the CANSPAM act you must honor email opt out requests promptly. When must you process an
unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A.

You must process an unsubscribe request within 20 days.

B.

you must process an unsubscribe request within 10 days.

C.

Your unsubscribe mechanism must be operational for at least 20 days.

D.

Your unsubscribe mechanism must be operational for at least 30 days

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a
consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week."
Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A.

Include "RE:", "FWD:", "etc." to get the reader's attention.

B.

A/B test the effectiveness of different subjects.

C.

Keep the subject text between 50 and 100 characters long.

D.

Include information relevant to the message in the subject line.

If you don't have the option for offline tactics what could you consider? (Select 3)

A.

Require email to create an account on website

B.

Registration with incentive on website

C.

Drive online loyalty program registration requiring email address

D.

Promote content via social media that does not requires email registration to access

What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

A.

Subject line recognition.

B.

Email sign up on website

C.

During inbound sales call

D.

In-store loyalty programs.

E.

Address Book Strategy

What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email
message before sending it to a subscriber?

A.

List Detective

B.

Preview and test

C.

Send Flow

D.

Test Send

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the
send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of
data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

A.

Import File

B.

Data Extract

C.

SQL Query

D.

Filter