The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A.

Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.

B.

Select and configure the Automation Studio Completion report from the Reports Catalog within the
Reports application.

C.

Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run
Completion field.

D.

Add a Send Email Activity to the end of the Automation workflow and configure it to send to a
Subscriber list of IT staff

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company’s new
winterD18912E1457D5D1DDCBD40AB3BF70D5D
offerings.
What email best practice should be used?

A.

Personalize the email content.

B.

Send to the entire subscriber base.

C.

Limit the email text to 250 words.

D.

Use an infographic email template.

A marketing team is creating a new data extension. The data extension configuration is very similar to a data
extension that is already In use.
What creation method should the team use to create the new data extension?

A.

Create from Template

B.

Create from New

C.

Create from a Filtered Data Extension

D.

Create from Existing

How are the test audiences for an A/B test selected? (Choose 2)

A.

The test administrator chooses which subscribers to place in each audience

B.

The system automatically uses 15% of the population for each audience

C.

The system randomly places target subscribers into the selected audiences

D.

The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile
radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A.

SQL Query Activity

B.

Contact Builder

C.

Audience Builder

D.

Data Filters

Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day
trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to
purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this
scenario?

A.

Triggered Emails

B.

Automation Studio

C.

Guided Send

D.

Playbooks

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start
creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A.

Hyperlinks

B.

Subject Line

C.

From Name

D.

Send Count

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?

A.

Limit the email text to 250 words

B.

Personalize the email content

C.

Segment the audience for the email

D.

Use an infographic email template

What are the 5 proven email practices to drive revenue?
(Choose 5)

A.

Gain Subscribers

B.

Improve Deliverability

C.

Design for Clicks

D.

Send email consumers want

E.

Drive engagement

F.

Use automation

G.

Adhere to the CANSPAM act.

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality can be used to accommodate this?

A.

Subscriber Key

B.

Subscriber Attributes

C.

System Preferences

D.

Primary Key