A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images,
content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

A.

Create folders and move content

B.

Filter based on content type

C.

Add tags to each piece of content

D.

Rename content to be alphabetical

A file is received daily from a data provider to the account SFTP. This file needs to be imported into
Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A.

Journey Builder Fire Event Entry Source

B.

Automation Studio Schedule Starting Source

C.

Automation Studio File Drop Starting Source

D.

Journey Builder Import Activity Entry Source

Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber
responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey
Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A.

SQL Query Activity

B.

Post to Facebook

C.

Send SMS

D.

Decision Split

E.

Wait By Duration

When sending to data extensions what is the default publication list?

A.

All Subscriber List

B.

Group List

C.

Publication List

D.

All of the above

Where can a marketer go to learn more information about using APIs? (Choose 2)

A.

Help.exacttarget.com

B.

The Administration tab

C.

Code.exacttarget.com

D.

Help and Training Portal

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer
wants to minimize the number of invalid email addresses on the list, and add a level of security when using
Web Collect functionality. What is the optimal way to accomplish this task?

A.

Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the
terms and conditions page, and a customer service number

B.

Configure Web Collect to return an error message for any email address that does not conform to
standard conventions

C.

Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

D.

Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a
link in an email they receive after subscribing via Web Collect

When a marketer is looking to improve the deliverability of their emails what should be included in the subject
line of the email?

A.

Customer's first and last name

B.

Incentive Program

C.

Catchy subject line

D.

Add your company's name.

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature
mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing
marketers to make changes that will improve deliverability?

A.

Spam Check

B.

Validate

C.

Content Detective

D.

Subscriber Preview

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a
data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily
from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A.

Scheduled Automation > SQL Query Activity > File Transfer Activity

B.

File Drop Automation > Data Extract Activity > File Transfer Activity

C.

Scheduled Automation > Data Extract Activity > File Transfer Activity

D.

File Drop Automation > SQL Query Activity > File Transfer Activity

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information
passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date,
and response from subscribers.How should NTO set up its data extension?

A.

Create a data extension with email address, reply date, and response fields as non-nullable.

B.

Create a data extension with email address, reply date, and response fields as nullable.

C.

Create a data extension with email address as the Primary Key and reply date and response fields as
nullable.

D.

Create a data extension with email address as non-nullable; reply date and response fields as nullable.