The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple
files each week that need to be imported and joined to build the target audience for the email. Which tool is
recommended to execute this process?

A.

Automation Studio

B.

Playbooks

C.

Data Extract Activity

D.

Filter Activity

A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new
winter offerings. Which method could the associate use to create the email message? (Choose 2)

A.

Email Send Wizard

B.

User-initiated email message

C.

Email templates

D.

HTML Paste

A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple
files each week that need to be imported and joined to build the target audience for the email. Which tool is
recommended to execute this process?

A.

Automation Studio

B.

Filter Activity

C.

Journey Builder

D.

Data Extract Activity

Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of
an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually
sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

A.

Send Flow

B.

User-Initiated Email

C.

Send Activity

D.

Guided Send

A marketing manager is reporting on the degree of customer engagement with the company's email. Which
metric can be used?

A.

Click Through Rates

B.

List Growth Rates

C.

Influenced Revenue

D.

Bounce Rate

Using measures, what data can a marketer use to segment an audience?

A.

Geographical Data

B.

First Name Attributes

C.

Gender Data

D.

Open Data

When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the
following?

A.

Lists

B.

Data Extension

C.

Data Views

D.

Import Activity

What is a personalization string?

A.

A snippet of text that inserts subscriber attributes into an email

B.

An automated way of scraping a website for content to populate inside of an email

C.

The snippet of text at the top of the email that is visible before an email has been opened

D.

A content area that will display based on a subscriber attribute

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to
send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

A.

Contact Builder

B.

Automation Studio

C.

Send Flow

D.

Content Builder

A marketer needs to test personalized content in an email prior to sending. How can the marketer easily
minimize the possibility of someone unsubscribing during the testing process?

A.

Create a version of the email that does not include the unsubscribe link.

B.

Deselect the option to Enable System Generated Links in the Test Send.

C.

Send to a Test Data Extension via the Send Flow.

D.

Send the marketing team a link to the Subscriber Preview of the email.