What must be configured in a Marketing Cloud account to use the import wizard?
A.
Enhanced FTP
B.
File Transfer
C.
Data Loader
D.
Encrypted FTP
Enhanced FTP
Which send process can use Sender Profiles? (Choose 3)
A.
Simple Automated Sends
B.
Guided Sends
C.
User-Initiated Sends
D.
Test Sends
E.
Triggered Sends
Simple Automated Sends
Guided Sends
Triggered Sends
When does the validation of email address occur when using a data extension?
A.
Done at the time of Import
B.
Done at the time of Send
C.
Done when admin refreshes it
D.
Done when subscriber updates profile in the profile center
Done at the time of Send
What information and data about the performance of an individual send can be exported from the tracking
details?
A.
Subscribers who click on a specific link
B.
Images showing how the email rendered on different devices
C.
Number of clicks from mobile devices
D.
Performance data on the Overview Tab
Subscribers who click on a specific link
Number of clicks from mobile devices
When importing data into marketing cloud the list detective is triggered for which of the following?
A.
Data Extenstions
B.
List Model
C.
Email Addresses
D.
Email Alias
List Model
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an
external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? Choose 2 answers
A.
Set the Email address column as Primary Key
B.
Relate the Email Address to Subscriber Key
C.
In Properties, check the "Is Sendable" option
D.
Set the column with Subscriber Key as Primary Key
In Properties, check the "Is Sendable" option
Set the column with Subscriber Key as Primary Key
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers:
Education Events and Sales. Which feature would the company use?
A.
Shared Emails
B.
Shared Portfolio Items
C.
Shared Data Extensions
D.
Shared Publication Lists
Shared Publication Lists
Which feature would a marketer use to build a Send Classification? (Choose 2)
A.
Custom Profile Center
B.
Delivery Profile
C.
Reply Mail Profile
D.
Sender Profile
Delivery Profile
Select three (3) best practices for interacting with potential and active subscribers?
Follow the CAN SPAM Law
A.
Always make email opt in required
B.
Make unsubscribing easy
C.
Make unsubscribing easy, no more than 4 clicks
D.
Only use the email address offered
Always make email opt in required
Make unsubscribing easy, no more than 4 clicks
What is the recipient maximum for a test send?
A.
1
B.
3
C.
5
D.
Unlimited
5
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