Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming
convention? Choose 2 answers

A.

Include Hero_CTA1 In the filename for each Hero Image.

B.

Add "Hero_CTAn to the Tracking Alias field for each link.

C.

Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D.

Include "Hero_CTA" in the Link Tooltip field for each link.

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter
named "Pref1-Tech" How can this process be automated?

A.

Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an
Automation

B.

Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the
Filtered Data Extension Activity to an Automation

C.

Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

D.

Add the Pref1-Tech Data Filter to an Automation

Which variable can be tested using the A/B testing tool? (Choose 3)

A.

Email content

B.

Pre-header

C.

IP Address

D.

From Name

E.

ISP

A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

A.

Triggered Send

B.

Send Email

C.

Automated Send

D.

Template Send

What is a capability of a data relationship?

A.

Join three or more data extensions together to create a filtered data extension

B.

Join a list and a data extension to filter the combined data

C.

Join data extensions together to create one combined data extension

D.

Join data extensions to filter or segment the fields from data extensions

Use the Data Extension Model when (Select 4)

A.

You send global messages

B.

You implement triggered sends

C.

You prefer a flexible subscription model

D.

You use the XML API

E.

You use the SOAP or REST APIs

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and
improve deliverability.
What action should NTO take to increase open rates?

A.

Send earlier in the day to give subscribers more time to check email.

B.

Add a clear, brief, and urgent call-to-action.

C.

Use images, not text, to improve email look and branding.

D.

Include relevant preheader text in every email.

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send
Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A.

The Customer_ID field in the Data Extension

B.

The Subscriber ID in a System Data View Table

C.

The Email_Address field in the Data Extension

D.

The Email Address Profile Attribute

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What
is a true statement about the import activity? (Choose 3)

A.

An import activity can be executed manually

B.

The import activity is under Subscribers in the Email Application

C.

An import activity can be used in an automation created in Automation Studio

D.

The file for an import activity must be placed in a folder on a FTP site

E.

The file for an import activity can be on a desktop computer

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

A.

Require that the subscriber refer a friend

B.

Personalize email content

C.

Send three emails on the first day after sign-up

D.

Share the email program's value proposition