As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is
designed to address this scenario?

A.

Import Activity

B.

File Transfer Activity

C.

Group Refresh

D.

Query Activity

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most
suitable in this situation?

A.

Triggered Email

B.

Test Send

C.

Guided Send

D.

User Initiated Email

Where can a marketer see the performance summary of a recent email send?

A.

Summary tab

B.

Job Links tab within Tracking

C.

Overview Tab within Tracking

D.

Send Performance Tab

A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide
be found?

A.

AppExchange

B.

Help and Training Portal

C.

Help.exacttarget.com

D.

Code.exacttarget.com

Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails.
After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?

A.

Standard Workflow Approval

B.

Content Detective

C.

Preview Tab

D.

Two-Step Workflow Approval

When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A.

Publication List

B.

Group List

C.

All subscribers List

D.

None of the above

What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A.

Ensure all subscribers have given you permission

B.

Subject line recognition

C.

Address Book Strategy - add address book tool to your emails.

D.

Add how the subscriber subscribed to your email

E.

Identify the message as an advertisement

Which two features can be inserted into the code using a system-defined code snippet when creating a custom
HTML Paste Email within Content Builder? (Choose two.)

A.

Link Tooltip

B.

Stored Content Boxes

C.

Track Email Opens

D.

Physical Mailing Address

The Northern Trail Outfitters’ (NTO) email team is creating a reusable content block for its Deals to Run With
campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This
content
will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder
without writing any custom HTML?

A.

Create a Text content block.

B.

Create an Image content block.

C.

Create an HTML content block.

D.

Create a Free Form content block.

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing
engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A.

Send generic content to appeal to all audiences.

B.

Send multiple emails a day to keep the brand top of mind.

C.

Set cadence expectations up front with subscribers.

D.

Use subscriber data to dynamically populate email content.