A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with
another business unit in their account. How should the marketer share these assets?

A.

Individually share each asset with the other business unit in Content Builder.

B.

Move the content into the Shared Content folder in Content Builder.

C.

Create and share a new folder for the assets in Content Builder.

D.

Switch to Classic Content to move the assets into the Shared Content folder

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in
the Profile Center. How can this be accomplished? (Choose 2)

A.

Select the data type as Text

B.

Set a custom maximum length of six

C.

Create restricted values

D.

Select the attribute as required

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps,
emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure
subscribers are getting the best experience possible?
Choose 2 answers

A.

Add background colors that match branding.

B.

Style alt text for when images do not display automatically.

C.

Use custom corporate font to match NTO brand.

D.

Make the email completely image based.

A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

A.

Preselect email opt-in check boxes at online checkout.

B.

Add a “Sign Me Up” form to the homepage.

C.

Use a list of email addresses purchased from online vendors.

D.

Create an SMS campaign allowing customers to sign up for email.

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed
NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base
and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? Choose 3 answers

A.

Authenticate email sending to distinguish it from spammers.

B.

Purge old or Inactive email addresses.

C.

Ensure the spam complaint rate is between 1% and 3%.

D.

Purchase lists from companies that guarantee users have opted In.

E.

Encourage subscribers to add the company's sending domain to their address books.

How can you tell the marketing cloud that an email is commercial or transactional?

A.

Check the commercial email checkbox

B.

Check the Transactional checkbox

C.

Associate a commercial send classification to the email

D.

Associate a transactional send classification to the email

A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers

A.

In Personalization strings

B.

Dynamic content

C.

Audience segmentation

D.

In Einstein content

E.

Specialized content

To write SQL that uses both customer data and system-generated data, what would they need to include in
their query?

A.

Data Filters

B.

Measures

C.

Data Views

D.

All of the above

Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

A.

Envelope

B.

Footer

C.

Body

D.

Landing Page

E.

Subject line

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and
send a series of emails. The emails received may vary based on each subscriber’s engagement with previous
emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A.

Predictive Email

B.

Scheduled Email Sends

C.

Automation Studio

D.

Journey Builder