A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on ascheduled basis?
A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.
Explanation: A Filter Activity is an Automation Studio activity that allowsmarketers to create a filtered data extension based on criteria applied to an existing data extension. A Filter Activity can be scheduled to run automatically on a recurring basis, which will refresh the filtered data extension with the latest data that matches the criteria
A marketing manager identified an upcoming email campaign for their team to test different subject voices. They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
A. Place a Random Split before Path Optimizer for the pilot group.
B. Configure a holdback group to be targeted by the winner.
C. Select winning path three days after journey activation
Explanation: To test different subject lines with a pilot group and then send the winning subject line out to the remaining customers, you should place a random split before path optimizer for the pilot group. This will allow you to divide your audience into two groups: one for testing and one for holding back. Then, you can use path optimizer to test up to 10 subject lines with the testing group and select thewinner based on open rate or click rate. Finally, you can send the winning subject line to the holdback group.
A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?
A. Exclusion Script
B. DoNotTrack Attribute
C. Consent Management
Explanation: The DoNotTrack attribute is a personalization string that can beused to prevent Marketing Cloud from tracking opens and clicks for a specific subscriber. It can be set to true or false in the subscriber’s profile or in a data extension field. If it is set to true, Marketing Cloud will not record any opens or clicks performed by that subscriber.
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
A. The email must be recreated using the updated template.
B. 'Update Email Now' needs to be applied to each email.
C. The template must be approved before updates are reflected.
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
Whatshould they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A. Path Optimizer
B. Scoring Split
C. Frequency Split
Explanation: Frequency split is a journey builder activity that splits contacts based on how often they have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A. Enhanced Dynamic Content Blocks
B. AMP script Search Functions
C. Personalization Strings
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
A. Use Journey Builder to build an audience using AdStudio.
B. Web Studio to capture Query parameters from social media link.
C. Use an interactive form from email Studio to collect this information
Explanation: Web Studio to capture Query parameters from social media link is the correct answer. This optionallows you to create landing pages or microsites using Marketing Cloud tools and data that can capture information from users who visit your pages from social channels, such as Facebook or Twitter. You can use query parameters in your social media link topass information such as user ID, name, email address, etc., and then use AMPscript or SSJS code in your Web Studio page to retrieve and store that information in a data extension or list for future mailing. Use Journey Builder to build an audience using Ad Studio is not a valid option, as this option only allows you to create audiences based on existing contacts in Marketing Cloud or Salesforce CRM, not new users from social channels. Use an interactive form from Email Studio to collect this information isnot a valid option either, as this option only allows you to collect information from users who already receive your emails, not new users from social channels. You can learn more about this in the [Web Studio Basics] module on Trailhead.
Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?
A. Use Filter Contacts criteria in the journey entry source.
B. Use a Decision Split activity on the journey canvas.
C. Use Automation Studio to query a population into a data extension.
Explanation: Using Automation Studio to query a population into a data extension is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails. This will reduce the size of the data extension and improve the performance of the journey. Using Filter Contacts criteria or a Decision Split activity will still load all loyalty members into the journey, which is inefficient and unnecessary. [Source: Trailhead]
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
A. A nightly automation with a filter activity
B. A verification step In the send automation
C. An approval process for sending
Explanation: A nightly automation with a filter activity can help ensure they have fresh data for their sends by updating the filtered data extensions with the latest data from the primary data extension. A verification step in the send automation may not be sufficient if the datachanges frequently or if there are multiple send automations. An approval process for sending may not affect the freshness of the data.
Northern Trail Outfitters imports an encrypted file of its subscribers'favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?
A. Manager Files in File Transfer.
B. Specify character encoding in import file.
C. Configure Field-Level Encryption inimport file.
Explanation: Configuring Field-Level Encryption in import file is the correct answer. This option allows you to specify which fields are encrypted and how to decrypt them in the import file activity. This way, you can import decrypted information to a data extension from an encrypted file of subscriber data. Managing Files in File Transfer is not a valid option, as this option only allows you to move files from one location to another, not to import them. Specifying character encoding in importfile is not a valid option either, as this option only allows you to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.
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