Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers. What is the first step required to send using the API?
A. POST to /messaging/vl/email/messages/ with clientjd
B. Request a token usingthe vl/requestToken endpoint
C. Request a token using the v2/authorize endpoint
D. POST to /messaging/vl with clientjd and client_secret
Explanation:
The first step in using the Transactional Messaging API to send emails is to authenticate and obtain an access token. This is done by making a POST request to the/v2/authorizeendpoint with the client credentials.
Reference: [:Salesforce Transactional Messaging API Authentication, , , , ]
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
A. %%[IF @level == 'premier' THEN SET @message = You are premier member
B. " ENDIF IF @level == 'premier' THEN SET @message = 'Upgrade to premier now
C. '" ENDIF]%% %%=v(message)=%%%%=IF(@level IS 'premier', Upgrade to premier now! You are a premier member%%=IIF(@level = 'premier', 'You are a premier member!', Upgrade to premier now!
D. %%=IIF @level == premier, You are a premier member" Upgrade to premier now!
E. %%IF(@level == 'premier') THEN 'Upgrade to premier now!' ELSE 'You are a premier member' ENDIF]%%
Explanation:
TheIIFfunction in AMPscript is a shorthand way to perform conditional logic within an inline expression. It evaluates a condition and returns one of two values based on whether the condition is true or false.
AMPscript IIF Example:
%%=IIF(@level = 'premier', 'You are a premier member!', 'Upgrade to premier now!')=%%
Reference: [:Salesforce AMPscript IIF Function, , ]
A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?
A. Post / contacts/v1/contacts
B. Post/v1hub/datevents/key:[key} /rows / {primaryKeys
C. Post/ interaction/ v1/events
D. Post/interaction/v1/interactions
Explanation:
To inject a contact into a journey using the API, you use thePOST /interaction/v1/eventsroute. This endpoint allows you to inject events into Journey Builder, effectively adding contacts to the journey based on the event definition.
Reference: [:Salesforce Journey Builder API, , ]
How many month of data can a developer query from the tracking data views (_Sent, _Open, _Click)?
A. Six Months
B. One Month
C. 12 Months
D. There is no limit
Explanation:
The tracking data views in Salesforce Marketing Cloud, such as_Sent,_Open, and_Click, store data for a limited period.
Data Retention Period: Salesforce Marketing Cloud retains tracking data for up to six months in the data views. This means that developers can query up to six months of tracking data using these views.
Reference: [:Salesforce Marketing Cloud Data Views, , , ]
Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account. How would a developer retrieve subscribers over 30 years of age?
A. The data cannot be retrieved with a query
B. Create a filtered Group of subscribers with AGE more than 30
C. Create a query thatreferences the _Subscribers data view
D. Create a query that references the _EnterpriseAttribute data view
Explanation:
Profile attributes like AGE in Profile Manager are not directly accessible via the _Subscribers data view or _EnterpriseAttribute data view. To retrieve subscribers over 30 years of age, creating a filtered Group based on the AGE attribute is the most effective method.
Reference: [:Salesforce Subscriber Filters and Groups, , , ]
Which SSJSlibrary can be used in landing pages? Choose 1.
A. None
B. Core
C. Both
D. Platform
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
A. Email Address
B. Contact Key
C. Subscriber Key
D. Subscriber ID
A marketer is sending an email with dynamic content contained in a series of conditionals. Which AMPscript function should be used to track the different versions of the content within the email?
A. ContentArea
B. BeginImpressionRegion
C. ContentAreaByName
D. ContentBlockName
Explanation:
To track different versions of content within an email using dynamic content contained in a series of conditionals, the marketer should use theBeginImpressionRegionAMPscript function. This function marks the beginning of a region of content to track impressions, making it easier to analyze which versions of the content were viewed.
References:
Salesforce Marketing Cloud AMPscript Guide: BeginImpressionRegion
Tracking Dynamic Content in Emails
A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps shouldthe developer take?
A. Data Extract > File Transfer with Marketing Cloud Public Key
B. Create PGP Key > Data Extract > File Transfer with PGP checked
C. Shield Platform Encryption is required for encrypted data export
D. Data from Marketing Cloud cannot beencrypted
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2
A. Use a SimpleFilterPart to retrieve small sets of relevant data.
B. Use AMPscript API functions on a CloudPage
C. Use the ContinueRequest feature
D. Use the REST API instead of the SOAP API
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