Northern Trail Outfitters' legal team is concerned about the daily import process that brings in subscribers to a Sendable Data Extension, even when records have already been targeted for deletion. Which two true expected behaviors for these recordsoccur in the event a send is initiated directly to this Sendable Data Extension? Choose 2 answers
A. Records still in the suppression phase will only be excluded if manually specified during send time.
B. Records still in the suppression phase will beexcluded from sends.
C. Records that have already been deleted will be treated as new records.
D. Records that have been deleted will be excluded from sends Indefinitely.
Explanation:
When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:
Records still in the suppression phase will be excluded from sends (B) - These records are in the process of being deleted and will not be included in the send.
Records that have been deleted will be excluded from sends indefinitely (D) - Once records are deleted, they are permanently excluded from future sends.
References:
Salesforce Marketing Cloud Contact Delete Process
Contact Suppression and Deletion
A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
A. SubstringBuildRowSetFromString
B. IndexOf
C. Length
Explanation:
To determine if a specific text string exists in a tab-delimited list of values, the BuildRowSetFromString AMPscript function is the most appropriate. This function splits the string into a rowset, making it easier to search for the specific text.
BuildRowSetFromString Function: This function converts a delimited string into a rowset, which can then be iterated over or searched using other AMPscript functions.
SET @values = "val1\tval2\tval3" SET @rowset = BuildRowSetFromString(@values, "\t") SET @rowCount = RowCount(@rowset) SET @found = "false" FOR @i = 1 TO @rowCount DO SET @row = Row(@rowset, @i) SET @value = Field(@row, 1) IF @value == "specificText" THEN SET @found = "true" /* exit the loop if found */ BREAK ENDIF NEXT @i
[: Salesforce AMPscript Function Reference, , ]
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
A. _Subscribers
B. _Subscribers
C. _AllSubscribers
D. _Click
Explanation:
To create a query that aggregates clicks grouped by the language of the recipient, the developer needs to use Data Views that store subscriber and click information. The required Data Views are:
_Subscribers (A)- This Data View contains information about subscribers, including their profile attributes such as language.
_Click (D)- This Data View contains information about click events for email messages, which can be used to aggregate clicks.
The query would join these Data Views on a common identifier (e.g., SubscriberKey) and group the results by the language attribute.
References:
Salesforce Marketing Cloud Data Views
SQL Reference Guide
NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required tosuccessfully create a TriggerSend object? Choose 2
A. Attribute
B. TriggerSendDefinition
C. Contact
D. Subscribers
Explanation:
To successfully create aTriggerSendobject using AMPscript's API functions, the following objects are required:
TriggerSendDefinition (B)- Defines the parameters of the triggered send, including the email to be sent and the associated attributes.
Subscribers (D)- Represents the individual recipients who will receive the email.
These objects ensure that the correct email is sent to the specified subscribers when the TriggerSend is executed.
References:
Salesforce Marketing Cloud API
AMPscript API Functions
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
A. Populations are used to create largesubgroups Contacts.
B. Populations need to be added to an Attribute Group.
C. No more than three Populations should be created.
D. Populations should be used for segmentation
Explanation:
Regarding Populations in Contact Builder:
Populations need to be added to an Attribute Group (B)- This is necessary to define the relationship between the population and the associated data extensions and attributes.
No more than three Populations should be created (C)- Creating more than three populations can lead to performance issues and complexity in managing contacts.
References:
Salesforce Marketing Cloud Contact Builder
Populations in Contact Builder
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit. What should be checked to validate the installed package can access the child business unit data?
A. The Installed Package has full Enterprise access to all available child business units
B. The Installed Package has access to the selected child business unit
C. The account id and parent MIDare included in the authorization call
Explanation:
To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.
Reference: [:Salesforce Installed Packages and Business Unit Access, , ]
A developer needs to determine why a Query Activity in an Automation has failed. Which three scenarios could have caused this? Choose 3 answers
A. The query takes more than 60 minutes to run.
B. The query is returning more than one million rows.
C. The query results in duplicate rows not allowed by the primary key.
D. The query is not returning a value for a non-nullable field.
E. The query is inserting a value that is larger than the size of a field.
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels. Which two actions should the developertake to ensure the contacts relate across channels in Marketing Cloud when working with the data model? Choose 2 answers
A. store the numeric unique identifier value as a Text data type In data extensions.
B. Link the numeric field value to the Contact IDin Attribute Groups in Contact Builder.
C. Use a unique identifier spec fie to each channel and automatically connect then-..
D. Create Attribute Groups linking the unique identifier to the Contact for each channel.
Explanation:
To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.
Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.
Reference: [:Salesforce Contact Builder Documentation, , ]
Northtrn Trail Outfitters mistakenly synced the User_Salesforce object which added to their billable contact count. What should be recommended to remove these contacts'
A. Update the sync to remove these contacts from the All Contacts table.
B. Use the REST API to delete the contacts from the All Subscribers table.
C. Put the synced records into a sendable data extension and use Contact Delete.
D. Use the SOAP API to delete the contacts from theAll Contacts table.
Explanation:
To remove contacts mistakenly synced from the User_Salesforce object, the recommended approach is toput the synced records into a sendable data extension and use Contact Delete (C). This method allows for the systematic deletion of these contacts from the All Contacts table without affecting other data.
References:
Salesforce Marketing Cloud Contact Delete
Managing Contacts in Marketing Cloud
A developer wants to retrieve all recordsin the OrderDetails data extension which are associated with a particular customer.
Which two AMPscript functions would return a suitable rowset?
Choose 2 answers
A. LookupRows
B. LookupOrderedRows
C. Row
D. Lookup
Explanation:
To retrieve multiple records associated with a particular customer from theOrderDetailsdata extension, theLookupRowsandLookupOrderedRowsfunctions are suitable. These functions return a rowset containing the records that match the specified criteria.
LookupRows: Retrieves a rowset of records based on specified criteria.
ampscript
Copy code
SET @rows = LookupRows('OrderDetails', 'CustomerID', @customerID)
LookupOrderedRows: Retrieves a rowset of records based on specified criteria and allows for sorting.
SET @rows = LookupOrderedRows('OrderDetails', 0, 'OrderDate DESC', 'CustomerID', @customerID)
Reference: [:Salesforce AMPscript LookupRows, Reference:Salesforce AMPscript LookupOrderedRows, , ]
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