A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces. Which two activities could the developer use? Choose 2 answers
A. Tracking Extract Activity
B. Server-Side JavaScript Activity
C. Campaign Data Extract
D. SQL Query Activity
Explanation:
To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:
Tracking Extract Activity (A) - This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
SQL Query Activity (D) - This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.
References:
Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud Data Views
Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email. What process would they use to get real-time engagement data?
A. Query Activity
B. Client-Side JavaScript
C. WSproxy Service
D. Event Notification Service
Explanation:
The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.
[: Salesforce Event Notification Service, , ]
A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'". What could be the issue?
A. SOAP does not support POST; useREST
B. The authentication token has expired.
C. It may be a temporary network issue.
D. 'SentEvent' is not able to be updated using SOAP.
A developer is making an API REST call to trigger an email send. An accesstoken is used to authenticate the call. How long are Marketing Cloud v1 access tokens valid?
A. Access tokens expire after 24 hours.
B. REST calls do not require an access token.
C. Each API call requires a new access token.
D. Access tokens expire after one hour.
Explanation:
In Salesforce Marketing Cloud, access tokens are valid for one hour (D). After one hour, a new access token must be obtained to continue making API calls. This ensures security and helps manage the lifespan of tokens effectively.
References:
Salesforce Marketing Cloud API Authentication
Salesforce Marketing Cloud REST API Overview
A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests
A. Include the header x-access-token: your_access_token
B. Include as a query parameter access_token=Y0UR_ACCESS_TOKEN
C. Include the header Authorization: Basic your_access_token
D. Include the header Authorization: Bearer YOUR ACCESS TOKEN
Explanation:
When using the REST Authorization Service to obtain an OAuth access token, the standard method to include this token in subsequent API requests is by adding it to the Authorization header with the Bearer scheme.
Correct Method: Authorization: Bearer YOUR_ACCESS_TOKEN
This format is a standard practice for OAuth 2.0 token usage.
[: Salesforce Authentication and Access Tokens, , ]
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?
A. Use the RowCount function and an IF statement
B. Use the Lookup, Row and Field functions
C. Use the LookupOrderRows and Row functions
D. Use the DataExtensionRowCount function
Explanation:
To control the rendering of unique and default content based on the presence of subscriber data in a related data extension, the best practice is to use the RowCount function and an IF statement:
%%[ VAR @rowCount SET @rowCount = RowCount(LookupRows("RelatedDataExtension", "SubscriberKey", _subscriberKey)) IF @rowCount > 0 THEN /* Render unique content */ ELSE /* Render default content */ ENDIF ]%%
This approach checks if there are any rows in the related data extension for the subscriber and conditionally renders the appropriate content.
References:
AMPscript Guide
Salesforce Marketing Cloud Documentation
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server. Which two File Transfer activities are needed to achieve this? Choose 2.
A. To decryptthe import file on the Enhanced FTP server.
B. To move the import file from the Safehouse to Marketing Cloud.
C. To decrypt the import file on the Safehouse.
D. To decrypt the import file on the Safehouse.
E. To move the import file from the Enhanced FTP server to the Safehouse
Explanation:
When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.
Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.
Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.
[: Salesforce File Transfer Activities, , , , ]
Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.
A. ContactID
B. Email address
C. Subscriber ID
D. Unique random number
Explanation:
When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.
[: Salesforce Subscriber Key Concepts, , ]
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
A. Request theImpression Tracking feature be enabled on the account
B. Include the functions BeginImpressionRegion and EndImpressionRegion
C. Configure dynamic content block in Content Builder
D. Add a unique identifier in the HTML tags within the generated content
Explanation:
To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:
Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.
Example:
ampscript
Copy code
%%[BeginImpressionRegion('DynamicContent')]%%
%%=v(@DynamicContent)=%%
%%[EndImpressionRegion()]%%
[: Salesforce AMPscript Functions for Tracking, , , ]
A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts. Which best practice should the developer use to ensure a blank email will not be sent?
A. Send a test of every possible version using Test Send
B. Review every possible version using Subscriber Preview
C. Create separate emails for each version
D. Confirm every version has default content
Explanation:
To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Dynamic Content Best Practices
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