Certification Aid wants to automate the import of zipped files into a Data Extension. The zip files are placed on the Marketing Cloud Enhanced FTP server every night. Which activity is needed before those files can be imported? Choose 1.
A. File Import activity
B. Data Extract activity
C. Data Extension Import activity
D. File Transfer activity
Explanation:
Before importing zipped files into a Data Extension, a File Transfer activity is needed to unzip the files on the Marketing Cloud Enhanced FTP server. This activity moves and decompresses the files to make them available for import.
File Transfer Activity: This activity is used to move files from one location to another and to unzip compressed files.
[: Salesforce File Transfer Activity, ]
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?
A. Bulk
B. SOAP
C. XML
D. REST
Explanation:
To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.
[: Salesforce REST API, , , , ]
Which AMPscript function group could most negatively Impact send processing?
A. String functions
B. Data extension functions
C. Date Time
D. Math functions
Explanation:
Data extension functions in AMPscript, such as LookupRows, LookupOrderedRows, and UpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.
[: Salesforce AMPscript Functions, , ]
A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for eachmonth in the following way: How should the developer use AMPscript to generate the total?
A. SET @total - (@jan - 3fet - @mar @apr>
B. SET @total = AZD((@jan @feb) @mar) @apr)
C. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))
D. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))
Explanation:
To aggregate monthly energy usage data stored in variables for each month, you should use the ADD function in AMPscript to sum up the values. The ADD function can be nested to handle multiple values.
AMPscript Example:
%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%%
[: Salesforce AMPscript Functions - ADD, , , ]
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.
A. %%Month%%%%Day%%
B. %%MMDD%%
C. Ends With operator
D. Begins With operator
Explanation:
To define a filename pattern that matches files starting with the current month and day, you can use the %%MMDD%% pattern and the "Begins With" operator.
%%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.
Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.
[: Salesforce File Drop Automations, , , , , ]
A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code. Which syntax should the developer use?
A. < !- This is a comment
B. // This is acomment
C. -- This is a comment
D. /" This is a comment */
Explanation:
In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.
Example:
ampscript
Copy code
%%[ /* This is a comment */ SET @var = "value" ]%%
[: Salesforce AMPscript Syntax Guide, ]
How can SSJS variables be referenced for content
personalization? Choose 1.
A.
B.
C.
D.
A company needs to retrieve a large number of rows from a data extension via the API. Which two solutions would optimize the performance? Choose 2 answers
A. Use the REST API instead of the SOAP API.
B. Use the AMPscript API functions on a CloudPage.
C. Use the ContinueRequest feature.
D. Use a SimpleFilterPart to retrieve small sets of relevant data.
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience. Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
A. Auto-Suppression list
B. RaiseError AMPscript function
C. Exclusion Script
D. Try/Catch SSJS functions
Explanation:
An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.
Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.
[: Salesforce Exclusion Script Documentation, , ]
A developer identified duplicate contactsand initiated a Contact Delete process for 10 million subscribers. How could the process be expedited?
A. Change the Suppression value to a larger value
B. Manually delete subscribers in All Contacts
C. Stop current delete process and delete smaller groups
D. Delete any unnecessary Sendable Data Extensions
Explanation:
The Contact Delete process can be slow for a large number of contacts. To expedite this process, the best approach is to stop the current delete process and delete smaller groups of contacts. This allows the system to handle smaller chunks of data more efficiently.
Stop Current Process: Stopping the current large delete process helps avoid system overload and potential timeouts.
Delete in Smaller Groups: By segmenting the contacts into smaller groups and deleting them in batches, the process becomes more manageable and faster.
[: Salesforce Contact Deletion Best Practices, , , , , , ]
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