Marketing-Cloud-Developer Exam Questions

Total 196 Questions


Last Updated On : 16-Jan-2025

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending. Which tworoutes would allow this? Choose 2 answers


A. POST /messaging/vl/domainverification


B. POST /messaging/vl/domainverification/bulk/insert


C. POST /messaging/vl/dataevents/domainverification


D. POST/messaging/vl/push/domain/verification





A.
  POST /messaging/vl/domainverification

B.
  POST /messaging/vl/domainverification/bulk/insert

Explanation:

To add and verify From Addresses in Marketing Cloud, you can use the following routes:

POST /messaging/v1/domainverification: This endpoint is used to verify a single domain.

POST /messaging/v1/domainverification/bulk/insert: This endpoint is used to verify multiple domains in bulk.

[: Salesforce Domain Verification API, , , , QUESTIONNO: 111, Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags., What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?, A. 20 fields or less, B. 10 fields or less, C. No limit, D. 5 fields or less, Answer: C, , ]

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send. How should the RedirectTo AMPscript function be described as it relates to link tracking'


A. It ensures link href values containing AMPscript variables are recorded in tracking


B. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking


C. It prevents link href values from getting recordedin tracking


D. It ensures static link href values are recorded in tracking





A.
  It ensures link href values containing AMPscript variables are recorded in tracking


A developer wants to populate a data extension with information about all emails deployed in the last seven days. The data extension needsto contain JobID, EventDate, and the counts of how many emails were sent with each JobID. Which data view is required to gather this information?


A. Job


B. Sent


C. Journey


D. Subscribers





B.
  Sent

Explanation:

The Sent data view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, the Sent data view should be used.

Query Example:

SELECT JobID, EventDate, COUNT(*) as SentCount FROM _Sent WHERE EventDate >= DATEADD(day, -7, GETDATE()) GROUP BY JobID, EventDate [: Salesforce Data Views, , ]

NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used toretrieve the status of the API call?


A. Result Object and EmailAddress


B. Result Object and ConservationID


C. ResultItem Object and OrderID


D. ResultItem Object and RequestID





D.
  ResultItem Object and RequestID

Explanation:

To retrieve the status of an asynchronous SOAP API call to the TriggerSend object, you should use the ResultItem object along with the RequestID attribute.

ResultItem Object: This object provides detailed information about the status of each individual request made within the API call.

RequestID Attribute: This unique identifier is used to track and retrieve the status of the specific API request.

[: Salesforce SOAP API Developer Guide, , , ]

NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but noemails have been sent during his initial testing. Which object and method should the developer use?


A. TriggerSend object and Update method


B. TriggerSend object and Create method


C. TriggerSendDefinition object and Execute method


D. TriggerSendDefinitionobject and Update method





B.
  TriggerSend object and Create method

A developer needs to push real-time updates of the company's product catalog to a data extension. Which two API options are available? Choose 2 answers


A. Use the DataExtensionObject SOAP object


B. Use the /hub/vl/aataevents REST route


C. Use the DataExtension SOAP object


D. Upload a file to the Enhanced SFTP for import





A.
  Use the DataExtensionObject SOAP object

B.
  Use the /hub/vl/aataevents REST route


How often should a developer request a new token when making multiple API calls in v1?


A. When changing routes/objects


B. Before every new call


C. Once an hour


D. Every 15 minutes





C.
  Once an hour

Explanation:

A developer should request a new token once an hour when making multiple API calls in v1. Salesforce Marketing Cloud access tokens are typically valid for one hour, and refreshing them every hour ensures that the API calls are authenticated.

References:

Salesforce Marketing Cloud API Token Management

Salesforce Marketing Cloud Authentication

A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?


A. Select the minimum required scope for the integration


B. Select all available options to enable package reuse for the futureintegrations


C. Select the 'Require Secret for Web Flor' option


D. Select the 'Admin-approved users are pre-authorized' option under Permitted Users.





A.
  Select the minimum required scope for the integration

Explanation:

When configuring an API integration component in an Installed Package, it is best practice to select the minimum required scope for the integration. This approach ensures that the integration has only the necessary permissions, enhancing security by limiting access to only what is required.

Minimum Required Scope: Selecting only the scopes that are necessary for the integration helps maintain a secure and controlled environment.

[: Salesforce API Integration Best Practices, , , ]

A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?


A. Send


B. ListSend


C. SentEvent


D. LinkSend





C.
  SentEvent

Explanation:

To retrieve which subscribers were sent a particular email using the Marketing Cloud SOAP API, the developer should use the SentEvent (C) SOAP API object. This object records the event when an email is successfully sent to a subscriber.

References:

Salesforce Marketing Cloud SOAP API

SentEvent Object

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber. In which way could the developer create the CTA link?


A. Use the AMPscript CloudPagesURLfunction.


B. Append EmailAddress to the URL as an encoded parameter.


C. Append SubscnberKey to the URL as an encoded parameter.





A.
  Use the AMPscript CloudPagesURLfunction.

Explanation:

To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use the AMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.

Example usage:

rectTo(@url)=%%">View Your Information

This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.

References:

Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL

Salesforce Marketing Cloud Documentation


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