Northern Trail Outfitters is expanding its marketing efforts globally. Each country’s
marketing department has its own business unit and is responsible for the creation and
execution of all the marketing campaigns. The Marketing Cloud Administrator is having
trouble keeping up with the consultant influx of new users and would like to speed up the
turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

A.

Assign Administration User permissions to the Channel Manager role.

B.

Assign Channel Managers the role of Marketing Cloud Analyst.

C.

Assign Administration User permissions to each business unit.

D.

Assign Administration User permissions to individual users

A customer wants to integrate their website with Marketing Cloud so that users can update
their marketing communication preferences. The customer has in-house web development
resources available and is interested in leveraging tools such as Journey Builder in the
future.
What solution should the consultant propose, given the customer's requirements and
available resources?

A.

Configure a relational data structure using Data Extensions and consult with the
customer on API integration with their website.

B.

Configure a data structure using Lists and leverage a SmartCapture form that the client
can iFrame into their website.

C.

Configure a relational data structure using Data Extensions and leverage a
SmartCapture form that is hosted in Landing Pages.

D.

Configure a data structure using Lists and leverage the out-of-the-box Preference
Center.

Which two statements about a database of record are correct?
Choose 2 answers:

A.

A database of record is a centralized storage repository of data about objects or people

B.

A database of record is any database that contains subscriber data

C.

A database of record is system in which subscriber's status is maintained

D.

A database of record is a data structure in which multiple opt-in statuses can be stored
for a subscriber

Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing
emails.
Define 2 things necessary:

A.

data extension with opt in status

B.

Send email activity which contains a link to subscription center

C.

WebCollect

D.

SmartCapture

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have
registered for an upcoming launch event. They have created a data extension of Contacts
who have registered for the event and will send them an SMS message from
MobileConnect asking them to reply with their dietary preference. When Contact reply to
SMS message, the response message will be inserted into a data extension using
AMPscript.
Which two MobileConnect templates should be used to send the SMS message and
capture the responses?

A.

Test Response

B.

Info Capture

C.

Outbound

D.

Data Capture

A retail company's database of record resides at a 3rd-party company that also keeps track
of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the
business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly
registered website users) who provide their email address in exchange for getting 10% off
their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers

A.

How will Marketing Cloud and the database sync up?

B.

Will new users have an "Email ID"?

C.

What will be used as Subscriber Key?

D.

What publication lists will be used?

E.

Will the company need a custom preference center?

A customer wants to automate the process of sending a series of welcome emails based
on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber
makes a purchase, they should stop receiving welcome emails. A Boolean flag should be
set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

A.

Define Goal, Send Email, Wait, Decision Split

B.

Random Split, Send Email, Wait, Define Goal

C.

Define Goal, Update Contact Data, Send Email, Wait

D.

Update Contact Data, Wait, Send Email, Join

A customer executes a large number of sends via Marketing Cloud connect and is
concerned about API limits. What should the consultant suggest to minimize the impact of
Marketing Cloud Connect on daily API limits? Choose Two

A.

Upgrade the MC account to ConnectedApp

B.

Turn off link details tracking

C.

Filter data

D.

Turn off Individual Level Tracking

A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a
particular email send. This user does NOT know SQL and does NOT have access to the
Enhanced FTP account.
What functionality should be used to retrieve the necessary data?

A.

My Tracking

B.

My Reports

C.

Tracking Extract

D.

Data Views

A customer has an email newsletter to send out, but wants to deliver it with a targeted
message for customers within a specified age range. These data have been defined in
attributes from a sign-up landing page.
How should the customer individualize the email content?

A.

Personalization Strings

B.

Substitution Strings

C.

Dynamic Content Areas

D.

Guide Template Language