Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails,
defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

A.

Create a custom Email Specialist role with needed permissions and assign it to the
Email Specialists.

B.

Alter the roles of Content Creator and Data Manager by denying permissions and then
assign the roles to the ' Email Specialists.

C.

Check "Allow" automation permissions for the Content Creator Role and assign it to the
Business Units.

D.

Check "Allow" automation permissions for the Content Creator Role and assign it to the
Email Specialists

A customer with limited technical resources has assistance in setting up a small email
deployment that the customer will maintain long term. The email will display men’s shoes to
males in the audience and women’s shoes to females in the audience. The sendable data
extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly
within the email?

A.

AMPscript LookupRows function

B.

A/B Test Content type

C.

AMPscript conditional against the Gender field

D.

Dynamic Content Block

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because
of this growth they have decided to organize their company into Business Units to better
manage operations.Which statement is correct regarding the Business Unit functionality within Marketing
Cloud?
Choose 2 answers

A.

Business Units can have more than one parent Business Unit.

B.

Subscribers can only appear in one Business Unit.

C.

Business Units can mirror an organization's operational structure.

D.

Business Units can share information with other Business Units.

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their
website upon arrival via an email message. A local member of a Marketing Cloud user
group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud
account?
Choose 3 answers

A.

Use the web analytics platform to trigger behavioral remarketing emails.

B.

Track web activity from a click on an email URL back to a specific email campaign.

C.

Pass web conversion data back into Marketing Cloud for use in email reporting.

D.

Recognize web traffic as originating from email instead of another channel.

E.

Match subscribers to web activity by passing Subscriber ID through email links.

Northern Trail Outfitters wants to target all customer who have registered to receive Push
Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?

A.

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush
Demographics attribute group.

B.

Using Automation Studio, query the_MobilePushDemographics Data View and saved
this to a data extension.

C.

Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D.

Using Contact Builder, create a Filtered Data Extension from All Contact where there is
a record in MobilePush Demographics.

A financial company wans to use Marketing Cloud to send late payment notices to
accounts whose payment due date lapsed the previous week. The company has shared
the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late
payment notice email within five days after send.
Which automation sequence represents a viable solution?

A.

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data
Extract > File Transfer

B.

Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query >
Data Extract > File Transfer

C.

File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL
Query > File Transfer

D.

File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data
Extract > File Transfer

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to
be sent on behalf of the subscriber’s account representative without segmenting the
audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a MarketingCloud account with Sender Authentication Package implemented?
Choose 2 answers

A.

Pick “Choose from list,” selecting the From Name and From Email values from the list of
account users.

B.

Match the external keys of the sender profile and data extension containing account
representative details.

C.

Utilize AMPscript data extension lookups to dynamically populate the From Name and
From Email values.

D.

Use substitution strings to populate the From Name and From Email values in the
sender profile.

A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?

A.

One-to-Many

B.

One-to-One

C.

Many-to-One

D.

Many-to-Many

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who
have not made a purchase the last six months. Customer are often opted-in to more than
one messaging channel. NTO would like to be able to communicate the same message
across all channels.
Which flow would meet their needs?

A.

Query Activity > API Event > Automation Studio Activities

B.

Import Activity > Decision > Journey Activities

C.

Query Activity > Data Extension Entry Source > Journey Activates

D.

Salesforce Entry Event > Query Activity > Automation Studio Activities

Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers

A.

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

B.

Journey Builder allows users to inject Contacts from a data extension which is updated
by Automation Studio.

C.

Journey Builder allows users to update a contact record in a journey or import data into
a data extension.

D.

Automation Studio and Journey Builder allow users to define a wait activity based on
duration.

E.

Automation Studio and Journey Builder allow users to define the parameters of a send
within the tool.