Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide
customers with more personalized communications. This includes using a Dynamic Sender
Profile to customize the From Name and From Email Address to use the regional store
managers’ information. If a new manager is assigned to a region, NTO wants to update the
information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate
this?

A.

Regional store manager’s name and email address for each customer.

B.

Each customer’s region code and the manager’s name and email address for each
region code.

C.

Name and email address for each regional store manager stored on a lookup table.

D.

Region code, regional store manager’s name, and email address for each customer.

Which two statements are correct about Send Logging? Choose 2 answers

A.

Send Log data extensions are archived automatically based on retention settings.

B.

AMPscript can be used to pull data from Send Logs for use within emails.

C.

A business unit can support up to three Send Logs.

D.

SQL Query Activities can reference Send Logs in combination with system data views.

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

A.

Increase volume of emails to a wider audience.

B.

Increase the use of dynamic content in emails.

C.

Adopt a Cart Abandonment Email Campaign.

D.

Introduce more identity verification steps in check out process

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

Northern Trail Outfitters injects customers into journey B based upon email engagement in
journey A. Which method would facilitate this solution?

A.

In journey A, engagement split afteremail send. In Automation studio, query
JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B.

In Automation Studio, query activity engagement on Journey System data view for email
send to journey A; Use result data extension for journey B Subjects.

C.

In Automation Studio, use verification activity to verify engagement on email in journey
A' Query engagement data extension for journey B Subjects.

D.

In journey A engagement split followed by Contact Activity to Boolean on an
engagement data extension; Query engagement data extension injections

An entertainment company is hosting events across the country in different venues. They
want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go
through a decision split based on the type of event. The journey will send a series of emails
and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)
The company does NOT want to link everything in Contact Builder. Which two data
extensions should be incorporated inside Contact Builder? Choose 2 answers

A.

Event Registration

B.

Venue Details

C.

Payment Details

D.

Customer Data

By which three standard methods could contacts be injected into a journey? Choose 3
answers

A.

Mobile Response Event

B.

Date-Based Event

C.

Predictive Intelligence Event

D.

CloudPages Form Submit Event

E.

Sales/Service Cloud Event

Northern Trail Outfitters wants to send special discount offer to engaged customers on their
email list. What should be resolved prior to generating the audience?

A.

What the offer will be

B.

When to send the email

C.

Who the offer come from

D.

How to determine engagement

Northern Trail Outfitters has determined they will initially deploy messaging to email and
SMS channels, but also plan for social advertising. Customer data originates within their
point-of-sale system which communicates to Marketing Cloud in real-time via API. They
want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A.

Configure Contact Builder to automatically generate a unique subscriber key.

B.

Define the subscriber key as a unique value that does not relate to a specific channel.

C.

Regularly merge duplicate contacts to keep tracking data accurately.

D.

When using an external database of record, utilize that system's identifier as the contact
key.

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which
includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to
manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the
requirement?
Choose 2 answers

A.

Marketing Cloud Channel Manager

B.

Marketing Cloud Email Marketing Manager

C.

Marketing Cloud Regional or Local Administrator

D.

Marketing Cloud Administrator