As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font
for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

How do you use data designer to link the web analytics data to your subscriber data?

A.

Use a marketing cloud data extension

A customer is developing a new eCommerce section of their website and plans to leverage
transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A.

Data Designer

B.

Cloud Pages

C.

Web Analytics Connector

D.

Content Builder

A customer has several values that need to be used in the body of an email send.
* The data would be stored in a reference data extension, related on SubscriberKey
* There may be one or more records for each subscriber
* The audience is generally over 1 million subscribers
* The content is time sensitive and should be sent as quickly as possible
* The customer is not using "Catch and release" sending
* The reference data extension contains 25 columns
What method should be used

A.

AMPScript a single LookupOrderRows function

B.

Dynamic content via the Dynamic content wizard

C.

Server side JavaScript a single LookupOrderedRows function

D.

AMPScript a single lookup function

Northern Trails Outfitters has a contact count of nearly 10 million records. They have
noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A.

Perform large-scale segmentation in Automation Studio before admitting contacts into
Journey Builder.

B.

Use Data Extension Entry Sources with Filters applied to perform segmentation
activities for Journey Builder.

C.

Include data for decision splits in Attribute Groups in Contact Builder, use contact data
rather than journey data.

D.

Create a prefiltered, sendable copy of data extensions for each journey instead of using
the same entry source.

A customer needs to compare the engagement across three creative versions, and then
send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?

A.

Engagement Split > Send email > Wait > Random Split > Send email

B.

Random Split > Send email > Join > Decision Split > Wait > Send email

C.

Random Split > Send email > Wait > Engagement Split > Join > Send email

D.

Decision Split > Send email > Engagement Split > Send email

Northern Trail Outfitters wants to build an abandoned cart journey which includes a
Decision Split that evaluates if a customer has made a purchase after they enter the
journey. Customer data is stored in a master data extension ans purchase data is stored in
a second data extension.
Which two steps should they include to accomplish this journey?

A.

Use Data Designer in Contact Builder to relate the two data extensions.

B.

Utilize Entry Data on a Decision Split within Journey Builder.

C.

Create a Data Relationship in Email Studio to relate the two data extensions.

D.

Configure activities within Automation Studio to update the purchase data.

A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?

A.

Number

B.

Currency

C.

Float

D.

Decimal

A customer wants to segment point of sale system data stored in Marketing Cloud with
data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers

A.

Synchronized Data Extensions

B.

Salesforce Reports

C.

Filter Activity

D.

SQL Query Activity

NTO has scenario of a journey for "post-purchasing communication": which re-entry setting
is correct?

A.

no reentry

B.

reentry anytime

C.

reentry only after exiting

D.

reentry after time