The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing
Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for
a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate
Apparel’s instance of Marketing Cloud?

A.

Brand guidelines for Corporate Apparel is different from NTO

B.

Managing Unsubscribes for the Corporate Apparel Division only

C.

Sending from a separate IP Address and Domain

D.

Using different From Name and Email Address settings

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated
IP addresses. One IP address will be used for commercial sends, while the other will be
reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

A.

Suppress sends to AOL email addresses during the first two weeks of IP warming, then
resume sending to them during the third week.

B.

Send to unengaged subscribers during the first two weeks of IP warming in order to give
them the opportunity to interact.

C.

Focus on warming the IP address for commercial sends, because it is not necessary to
warm an IP address used only for transactional sends.

D.

Split marketing campaigns over a number of days while migrating over smaller triggered
campaigns during the warming period.

A small restaurant franchise wants to implement Marketing Cloud to support their franchise
owners. The owners of franchised stores add a customized local message to the marketing
campaign.
What hierarchy should be recommended?

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owners

C.

One business unit.

D.

A parent business unit for each franchise owner

A consultant configured a triggered send definition in Sales Cloud for a customer using
Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is
enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting?
(Choose 2 answers)

A.

The Shipment object is on the Account Related List.

B.

There is a Master Detail Relationship from Contact to Shipment.

C.

The Shipment object requires a Lookup to Lead or Contact.

D.

An Apex Trigger is created on the Shipment object.

Northern Trail Outfitters wants to target all customers who have registered to receive Push
Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?

A.

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush
Demographics attribute group.

B.

Using Automation Studio, query the_MobilePushDemographics Data View and save this
to a data extension.

C.

Using Journey Builder, target the entire customer database then filter using MobilePush
Demographics attribute group.

D.

Using Contact Builder, create a Filter Data Extension from AB Contact where there is
record in MobilePush Demographics.

Tracking Alias question:

A.

Same URL

B.

Email Conversion Tracking

C.

Can be found in some reports

D.

Differentiate clicking email

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing
Cloud is currently configured with data extensions containing Store, Order, Product, and
Contact information. NTO is in the process of implementing Data Designer and linking its
data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A.

One-to-Many Relationship

B.

Many-to-Many Relationship

C.

One-to-One Relationship

D.

Population

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for
several years. They have indicated with several hundred millions of rows there has been an
impact on performance. NTO indicates they only need to store data from the previous
twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A.

Clear data from the current data extension completely, then reconfigure a Retention
Period via Email Studio.

B.

Delete data from the data extension prior to twelve months ago, then configure a
Retention Period via Contact Builder.

C.

Reconfigure the current data extension as-is with a Retention Period via Contact
Builder.

D.

Replace the current data extension with a new data extension configured with a
Retention Period.

A customer provides a file containing only new and updated subscriber records exported
from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the
daily file be imported?

A.

Import the file to a data extension, using the 'add and update' method.

B.

Import the file to a list, using the 'update only' method.

C.

Import the file to a list, using the 'add and update' method.

D.

Import the file to a data extension, using the 'overwrite' method

The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign.
NTO’s Email Specialist wants to perform quality assurance checks on the email prior to
send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3
answers

A.

Correct syntax is used on any AMPscript in the email’s code.

B.

Personalization strings map to attributes or data extension fields.

C.

Grammar and spelling in the email text is correct.

D.

Each content block specified in a dynamic content rule exists.

E.

Words or phrases used may trigger spam filters